As if paying a record $110 million expansion fee wasn’t enough to turn heads, Denver really can’t seem to stop making bold moves. The 16th NWSL franchise has already made quite an impression—well before kicking off their league journey in 2026. In their latest development, the club has made a huge hiring, officially naming Jen Millet as their first-ever employee and team president.
If you feel like this name is ringing some bells, well, you’re not wrong. Millet was a COO of another NWSL expansion team, Bay FC, which she had joined back in July 2023. The accomplished sports and entertainment executive managed to guide the 14th league franchise in their inaugural 2024 campaign. However, now expect Millet to do the same for a new club. The news came via the team’s official communications.
“We are thrilled to welcome Jen Millet to Denver NWSL as our club President,” commented Denver NWSL controlling owner Rob Cohen. Apparently, it was revealed by Cohen that Millet stood out among an extensive list of qualified candidates, citing her deep understanding of soccer, experience in building world-class brands, ability to engage the community, and passion for fostering a culture of excellence as key reasons she turned out to be “the ideal fit to run our club.”
#NWSL NEWS: Denver’s 2026 expansion team has named Jen Millet as team president. Millet was COO of another NWSL expansion team, Bay FC, which she joined in July 2023 and guided through its inaugural campaign in 2024. Denver is her hometown. She was previously CMO of the Warriors.
— Jeff Kassouf (@JeffKassouf) April 10, 2025
“Our ownership group is committed to providing Jen the resources she needs to grow and evolve Denver NWSL as the club takes shape,” added Cohen, hoping that the club’s first employee really takes them a notch above their expectations. Likewise, Millet, also a Denver native, expressed her excitement about joining a groundbreaking franchise, calling it a “dream come true.”
“I am passionate about building a club that not only excels on the field but also fosters a strong connection with our diverse community. Together, we will create a culture of excellence and innovation, bringing the joy of women’s soccer to Denver and inspiring the next generation of athletes. I can’t wait to get started!” said Jen.
(This is a developing story…)
The post $110 Million NWSL Franchise Announces Huge Hiring Amid Other Milestones to Help Boost League Debut appeared first on EssentiallySports.
