Fashion in tennis is a vibrant part of the game’s culture, evolving from traditional attire to sleek sportswear. Players like Venus and Serena Williams are style icons, while WAGs like Morgan Riddle showcase the latest trends at major tournaments, blending style, performance, and personality. Not just sportswear, but tennis has branched out into different domains with collaborations and endorsements that elevate a player’s status. For instance, Taylor Fritz has become a fashion icon himself. He’s walked the runway for BOSS at Milan Fashion Week and serves as a global ambassador for the brand, highlighting the growing intersection of tennis and fashion. Now, the fashion world is taking an innovative turn that may not impress everyone!
This week, H&M is shaking things up with a new AI-driven initiative. They are creating digital twins of 30 models using cutting-edge technology. Developed with the models and their agencies, these replicas will appear in AI-generated imagery for social media and posters. The cool part? The AI can style and pose these avatars without any human help. It’s an innovative approach streamlining content creation and showcasing products in a fresh way. Smart, right?
Interestingly, the models involved are generally supportive. They see it as a chance to expand their presence without the hassle of travel. One even quipped they could look “just like me without the jetlag.” However, Morgan Riddle raised a red flag. She reshared a Business of Fashion post on her Instagram story, stating, “Rip to all the other jobs on shoot sets that this will take away shameful imo.” As a fashion influencer, Riddle has valid concerns about the impact on job opportunities for other models.
Since 2020, Morgan has made a name for herself as a fashion influencer, especially in the tennis world, with her polished and sporty style. She has captured a large following by sharing fashion insights on Instagram and TikTok. Her journey began with outfit videos at tennis tournaments like the Australian Open, where she often cheers on Fritz. Beyond her personal style, Riddle collaborates with brands like Lottie NYC, Wimbledon, Miu Miu, Hermes, and Boss. Additionally, she has modeled for brands like Abercrombie & Fitch, further reflecting her influence across both fashion and tennis.
Recently, Riddle brought major tenniscore vibes to the 2025 Miami Open, where Fritz is currently competing. She attended Le Club Lacoste’s event. She rocked a black Lacoste polo with white trim. She paired it with a stylish white tennis skirt with pleats and a black band. Her diverse brand partnerships reflect her influence across fashion and tennis.
Meanwhile, H&M is well aware that its new AI model initiative might spark mixed reactions. While the company believes this technology could open up new income streams for models, it also acknowledges uncertainty about its impact on photographers, stylists, makeup artists, and other creative professionals who are essential to traditional fashion shoots.
It’s yet to be seen how this will unfold. In the meantime, Morgan continues to speak up about what’s right and wrong. Being the girlfriend of the World No.4 isn’t easy. She recently had to shut down critics for accusations about her role as a WAG.
Taylor Fritz’s girlfriend opens up about criticism for “calling attention” to herself
Morgan Riddle, Taylor Fritz’s girlfriend, has been a vibrant presence in the tennis world since 2020. After meeting on the exclusive dating app Raya, she quickly became one of the most recognizable tennis WAGs on tour. It all started with her TikTok clips at the 2022 Australian Open, which caught the attention of Wimbledon organizers. They soon approached her for a collaboration, leading to her involvement in “Wimbledon Threads” in 2023—a video series that highlights the fashion side of the event. Despite her positive impact on the sport, Riddle still faces criticism from some quarters.
It seems some fans expect Riddle to stick to supporting Fritz without showcasing her style or turning it into a career. But why should she hold back? Riddle answered this in a clip from March 11 on The Squeeze podcast. She revealed, “I definitely got a lot of backlash, both from within the tennis community and the fans. ‘I’m calling attention to myself,’ people just expected me to, like, sit in the box, be relatively private. Like, not capitalize on my partner’s career.” Her response was bold: “Came in guns blazing, I was like, ‘F— that!’ People make up insane things. It’s just the same misogynist, regurgitated b——- again and again.” Riddle isn’t afraid to speak her mind and use criticism as fuel.
Riddle continued with a spirited message: “I’m like, ‘Oh, get more creative. Like, come on!’ Sometimes I’m able to really use it as motivation too, where I’m like, ‘The spite in me is going to push me to do this even more,’ because you’re so mad about it.” This confident attitude is exactly what makes Riddle stand out.
Now, as she voices her concerns about H&M’s AI models, it’s clear she’s not afraid to challenge the status quo. So, do you think Riddle is right? Share your thoughts in the comments below!
The post $18 Billion Brand Trashed Brutally by Taylor Fritz’s Girlfriend Over AI – Inspired Photoshoots appeared first on EssentiallySports.
