Khabib Nurmagomedov has once again come under scrutiny, as his latest business decision triggered mixed reactions from fans. The former UFC lightweight champion, who built a record based on discipline and honesty, has generally avoided controversy outside of the cage. However, his efforts in the world of digital assets have frequently tested his fanbase’s trust. Just two years ago, his NFT initiative received widespread criticism, with many accusing him of leveraging his brand to promote a risky financial product. Now, ‘The Eagle’ is back in the spotlight after supporting yet another investment option, which has left many fans uneasy.
This time, Khabib Nurmagomedov’s latest Instagram post announced his new relationship with a bitcoin exchange. Sporting a brand t-shirt, the Dagestani fighter complimented the platform as one of the most promising on the market and expressed optimism about its future. He praised its professional approach, honesty, and drive for advancement. In his post, he stated that he had officially become a partner and encouraged his followers to take an interest in the platform.
‘The Eagle’ wrote, “Salam alaikum, welcome to all. @abcex_io is one of the most promising exchanges on the market, and I am confident in its future. I was attracted to their professional approach, honesty, and desire for development. That is why I decided to become a partner with ABCEX crypto exchange. I think it might be interesting to you too.”
While Khabib’s move into cryptocurrency is not surprising considering his previous investments, his increasing participation in the sector raises concerns about his long-term business strategy. With the industry’s volatility and numerous disputes, Khabib Nurmagomedov‘s decision to partner with a crypto exchange is a calculated risk—one that could either boost his business reputation or expose him to greater criticism. While the former lightweight champion framed this as a savvy business decision, his followers’ reactions were mixed.
Many supporters expressed their dismay, drawing comparisons between this initiative and his prior NFT project, while others likened him to Khamzat Chimaev. But why?
Fans rally against Khabib Nurmagomedov’s crypto move
Khabib Nurmagomedov’s recent endorsement of a cryptocurrency exchange has surely divided fans, with many criticizing his decision to venture into the world of digital assets. In fact, some fans immediately called him out, while others couldn’t help but draw parallels to a similar situation involving another UFC star, Khamzat Chimaev. ‘Borz’ got himself in the middle of a cryptocurrency scandal after promoting the “SMASH” meme coin.
The coin’s value rose following Chimaev’s endorsement, only to drop shortly thereafter, leaving investors upset and crying foul over what they saw as a classic pump-and-dump scheme. Now that the former lightweight champion has also officially supported a cryptocurrency exchange, fans are drawing comparisons. They wrote in the comments, “Khabib getting inspired by Khamzat,” “Khamzat 2.0,” “Khabib Coin otw,,” and “Khabib Chimaev lol.”
However, several fans were skeptical that Khabib Nurmagomedov himself was behind the endorsement. Given the increase in celebrity social media hacks, speculation spread that his Instagram account had been hacked. Taking to the comments, the fans wrote, “Bro got hacked,” “Khabib’s account got hacked, it seems ,” and “Lmao, Nurmagomedov got hacked.” The most severe criticism came from individuals who remembered Nurmagomedov’s previous views on cryptocurrency. ‘The Eagle’ has previously admitted to investing in Bitcoin but later called it a mistake.
Fans noted the contradiction and responded, “There was an interview where Khabib talked about investments. And that he invested in Bitcoin. And that was a mistake. And now…” Others brought up, “You said it was all a scam,” and “Didn’t he once reveal that investing in crypto is a mistake?” Well, it looks like fans are surely against this new move by Nurmagomedov. But what do you think? Is ‘The Eagle’ actually pulling off a Cimaey here? Let us know in the comments.
The post “Khabib Getting Inspired by Khamzat”- Fans Fear Worse as Nurmagomedov Shares Cryptocurrency Update appeared first on EssentiallySports.
