Kansas City doesn’t do curses. Not in football, not in business, and certainly not in the Hunt household. So when Tavia Hunt—Chiefs royalty, philanthropist, and all-around franchise matriarch—took to Instagram with a pointed warning about a billion-dollar brand playing fast and loose with “soul-selling” contracts, people listened.
This wasn’t just another influencer callout; it was a clash of cultures. On one side, Liquid Death, the edgy, $1.4 billion canned water brand whose entire marketing playbook reads like a Halloween prank. On the other? Tavia, a woman whose Instagram feed is equal parts faith, family, and unwavering Chiefs pride. The message was clear: some things aren’t just marketing gimmicks—they’re a line in the sand.
And if there’s one thing the Hunt family knows, it’s the power of standing firm. Whether it’s Patrick Mahomes battling through a stacked AFC or the Chiefs’ front office holding its ground against NFL conspiracy theories, Kansas City isn’t here for theatrics. So when Tavia brought attention to Liquid Death’s latest stunt, it wasn’t just about a viral contract—it was about setting the record straight.
Liquid Death, known for branding edgier than Travis Kelce’s end-zone celebrations, had just rolled out its “Liquid Death Country Club,” where membership requires either a $125K annual fee or signing a digital contract ‘handing over your eternal soul’. Cue Hunt’s side-eye. “Contract binding for all eternity”? Ma’am, this is a beverage company, not The Devil Wears Prada.
“I am super out on Liquid Death. They are asking you to sell your soul to them and hired a witch to curse their drinks. Spread the word.” Let’s unpack this. Liquid Death’s schtick—selling ‘murdered thirst’ in tallboys—has amassed a cult following (pun intended), with celeb “members” like Joe Manganiello boasting about their soul-selling cred. But Tavia, a former Miss Missouri Teen USA turned Chiefs WAG (Women’s Organization director, tyvm), isn’t here for the vibes.
Her repost of critic @jpokluda’s rant wasn’t just shade—it was a “bless your heart” Midwestern smackdown. “Hired a witch to curse their drinks”? Yeah, that’ll clash with Tavia’s IG feed, which is equal parts faith, family, and #ChiefsKingdom. “As we step into 2025, let’s carry hearts full of gratitude,” she recently posted. Gratitude, not gimmicks.
But here’s the kicker: Liquid Death’s valuation ($1.4B, doubling since 2022) isn’t just about hydration. It’s about hype. And Tavia? She’s the anti-hype. The woman who once told her daughters, “Finding a spouse who loves and honors you… is one of the greatest blessings,” isn’t about to let a company troll spirituality for clout. Meanwhile, the Chiefs’ QB1, Patrick Mahomes, is over here dodging actual curses—like that time he got sacked six times in Super Bowl LIX. “Win as a team. Lose as a team,” Tavia declared after the loss. Souls? Not for sale.
Mahomes, myths, and the Hunts’ replay assist rabbit hole
Now, let’s pivot to Tavia’s other headline: defending truth. When the NFL investigated claims that refs baby Mahomes like he’s the last avocado at a guac party, she didn’t stay quiet. After a KCTV5 report revealed QBs like Tua Tagovailoa and Josh Allen got more penalty love than Patty, Tavia blasted the narrative on her IG.
“That’s our QB1!! God bless you, Patrick Mahomes,” she wrote. Stats back her up: Mahomes ranked 8th in penalty fouls per 100 hits (3.53) in 2024—hardly ref royalty. “I don’t feel like we get any favorable calls,” Mahomes shrugged. “Refs try to make games fair.” Tell that to Troy Aikman, who lost his mind over a “questionable” roughing call like he’d just seen a UFO.
NFL, American Football Herren, USA Super Bowl LIX-Kansas City Chiefs at Philadelphia Eagles Feb 9, 2025 New Orleans, LA, USA Kansas City Chiefs quarterback Patrick Mahomes 15 reacts in the fourth quarter against the Philadelphia Eagles in Super Bowl LIX at Ceasars Superdome. New Orleans Ceasars Superdome LA USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xMarkxJ.xRebilasx 20250209_jel_su5_717
But the NFL’s new Replay Assist system—expanding to QB slides and late hits—is their mea culpa. Think of it as Minority Report for penalties: “You might’ve murdered that QB, but let’s check the hologram.” Yet, even tech can’t kill conspiracies. Remember when Roger Goodell called favoritism theories “ridiculous”? Tavia’s response? A family photo with Clark Hunt captioned, “Culture grounded in winning with character.” Translation: “We don’t cheat; we dominate.”
Bottom Line: Tavia Hunt’s playing 4D chess while Liquid Death’s chugging drama. Between soul-selling soda jerks and “is Mahomes a ref magnet?” gossip, she’s the NFL’s moral compass—part Sunday school teacher, part sideline saint. As Mahomes would say, “Keep grindin’.” And maybe hydrate with something not cursed.
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