“You wanna know why the All-Star Game was so good in the 90s? Michael Jordan took it seriously…Michael Jordan set the standard…” Former NBA star Brendan Haywood recently spoke about the All-Star debacle and players not putting in the effort. Many former players have stated the same, and Kevin Garnett previously issued warnings for current stars. However, he recently praised one player for his ability off the court, mimicking His Airness.
“So the Three-Point Contest, the Skills Challenge, and the Dunk Contest are great platforms for you to get anything off for free. Go back and watch Michael Jordan do his first two Dunk contests man, he was in a Jordan tracksuit; he was selling tracksuits through the air, and remember he had the double gold…” On his podcast, KG recalled MJ and his appearance where he wore his own black-and-red Air Jordan gear rather than Chicago Bulls sweats.
It was the 6x NBA champions’ first All-Star game. To cap off his iconic look, Michael Jordan chose a pair of gold chains and the infamous “Banned” black-and-red Air Jordan 1s. As per KG, this helped in marketing the product more since more eyes were glued in during the weekend. That is why The Big Ticket credited Jaylen Brown and his recent products for doing the right things. “I don’t know if these young guys understand that this is your platform, bro,” added Kevin Garnett.
“Jaylen Brown was doing a bunch of stuff in Oakland, and he was active throughout the whole weekend. Activating his brand, he was activating his brand so much that shout to 741,” said KG on his podcast. To the people who don’t know, the 2024 NBA Finals MVP launched his brand 741 and currently serves the dual role of CFO and CEO. This passion for creative control is exactly why Brown walked away from $50 million in endorsement deals from major sneaker brands.
Not the only time Kevin Garnett praised the 4x All-Star
Ahead of the All-Star weekend, Jaylen Brown sent some sneakers to the Truth and The Big Ticket. Both of them loved those kicks, and on the Instagram post, they added, “Huge respect to Jaylen Brown for betting on himself .” The Celtics star replied while sharing his experience of interacting with the two NBA icons.
Feb 12, 2025; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) reacts during warmups before a game against the San Antonio Spurs at the TD Garden. Mandatory Credit: Brian Fluharty-Imagn Images
“I love how KG and Paul constantly give flowers to the next generation this what real vets look like I can’t wait to do the same.” This post was on X, and Kevin Garnett made sure to support the 2024 NBA champion. “Each one teach one.” So, it’s clear that the former Celtics champion loves what Jaylen Brown is building. He also appreciates the 28-year-old for the way he has been building his brand.
Apart from the lack of effort on the court, KG criticized current stars for not using the platform to its fullest. But it seems Brown has been doing the right things the right way to get the approval from Kevin Garnett.
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