The entry of Bos Nation FC into the NWSL hasn’t gone as they must have anticipated. Since securing expansion rights as the league’s 15th team, they have faced significant challenges. From controversy over the club’s name to complications with the city’s stadium plans, the team has found itself under a negative spotlight—culminating in the departure of a former owner. However, as they navigate through adversity, the up-and-coming club has taken a crucial step that can be seen as a move toward positive development.
As reported by Sports Business Journal, Bos Nation has hired Amina Bulman as its first CRO. For a few who are thinking that this name is ringing their bells, well you’re not wrong. Many also know her as the Chief Brand & Strategy Officer at Washington Commanders. For the NFL side, she manages business intelligence, marketing, content, alumni relations, merchandise, and community engagement. Additionally, she is responsible for governance, strategy, and business planning for the organization.
But now with her new role at the NWSL club, it’s practically a homecoming for Bulman. A Boston native, she is a graduate of Harvard Business School graduate while having attended Winsor School. Likewise, Amina pursued a Bachelor of Arts, Ethics, Politics & Economics / American Studies from Yale University.
“Boston has always been home for me, and it’s not that often that you get a chance to build a new team in your hometown at a moment when women’s sports are taking off,” Bulman said while speaking to SBJ. “The NWSL is like the fastest growing league in the country right now, and it just felt like an opportunity that was too good to pass up.”
Notably, this major addition to Bos Nation’s board comes just days after Boston Globe Media CEO Linda Pizzuti Henry unexpectedly withdrew her investment from Boston Unity Soccer Partners, the ownership group behind Boston’s 2026 NWSL expansion club. The media executive publicly announced her decision in the third week of February. But surprisingly, she had already informed her colleagues internally before the new year.
However, now that she is no longer part of the NWSL club’s stakeholder group, the 46-year-old extended her best wishes to Bos Nation and its leadership. “I remain very excited about the growth and future of women’s sports in Boston and beyond,” said Henry, who is married to John Henry, the principal owner of Fenway Sports Group, which holds controlling stakes in MLB’s Boston Red Sox, Premier League giants Liverpool FC, and the NHL’s Pittsburgh Penguins.
There has been no specific reason given for Linda’s withdrawal from Boston’s NWSL investment group. However, one can easily connect the dots by considering the challenges the new Massachusetts-based women’s soccer club has been facing. Fortunately, this is exactly why Amina Bulman joined as she vowed to change the situation for BosNation.
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