“This has to be the loudest place to play in all of hockey,” Utah HC owner Ryan Smith told fans in October 2024. “People should not want to come here,” added the billionaire owner, urging the fans in Salt Lake City to fiercely support their NHL team ahead of their debut. Fast-forward almost five months, and the fans have kept their word. So Smith had a pleasant surprise.
With Utah still in the running to make the second wild-card spot in their inaugural season, the fans are still passionately supporting the rookie NHL club. So the Utah Jazz owner did the almost unthinkable. The NHL franchise owner lowered the subscription charge of the Utah HC+ streaming service, a shocking move considering their revenue.
Of the 32 teams in the league, Utah HC is gaming the bottom five, generating only $119 million. That’s less than half of the chart-topping Toronto Maple Leafs earning $324 million. Yet, with his team possibly looking at a playoff berth, the entrepreneur didn’t care about revenue. So to get more eyes on the team, he lowered the subscription cost to just $1 for the remaining games in the regular season.
Utah HC owner Ryan Smith announced a $1 subscription to the team’s UtahHC+ streaming service for fans to watch all remaining regular season and potential first round playoff games
Classy move pic.twitter.com/b5eEhD3tNj
— B/R Open Ice (@BR_OpenIce) March 20, 2025
This story is developing…
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