The launch of A’ja Wilson’s Nike A’One sneaker isn’t just a new product, in fact it’s a cultural moment. Hours after Nike officially announced her debut signature shoe, the Las Vegas Aces star injected more excitement with two unexpected announcements on social media.
Responding to a fan’s question about kid-sized versions of the pearl-inspired sneaker, Wilson confirmed: “Yessssss the kids got a colorway just for them too”. In development the shoe, Wilson put a priority on making it accessible for young athletes who want play the way she does.
The announcement didn’t end there. When asked about matching slides, Wilson teased: “there’s a slide to match but …gonna releasing that later”. This suggests that her signature collection will be rolled out in phases, and the May 2025 release of $110 A’One sneakers and apparel line will only be the beginning.
there’s a slide to match but …gonna releasing that later
— A’ja Wilson (@_ajawilson22) February 4, 2025
This reinforces Wilson’s mission of creating a legacy to empower generations to come. As she told SLAM, “When you put this on, you are top tier”. Wilson’s Nike partnership is not only changing the game, but guaranteeing everyone has a seat at the court with youth centric design and strategic product drops.
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