Grace McCallum has truly taken the gymnastics world by storm. From grabbing a silver medal at the 2020 Tokyo Olympics to winning back-to-back World Championship golds in 2018 and 2019, her journey has been nothing short of amazing. And she didn’t stop there. At the University of Utah, Grace kept the momentum going, racking up 11 NCAA All-American honors. In 2025, she was crowned Big 12 Gymnast of the Year, thanks to her standout national qualifying score of 39.605.
Let’s not forget those six perfect 10s and a whopping 69 career wins. Safe to say, Grace isn’t just competing—she’s building a legacy. Though her McCallum’s legacy is firmly established, one thing will always stay a secret. Her net worth. Though not everything is in the public domain, there can be an estimate of Grace McCallum’s net worth in 2025. Let’s dive into Grace McCallum’s net worth, endorsements, and more.
What is Grace McCallum’s net worth in 2025?
“It hasn’t really changed. I am still the same Grace,” she shared with Inside Gymnastics Magazine when she took home the gold in 2019. “I have lots of goals that I want to achieve, so I just keep working hard in the gym every day.” Grace McCallum’s star power isn’t just limited to the gymnastics floor—it’s making waves in her bank account, too. As a student-athlete at the University of Utah, McCallum was one of the many NCAA stars to benefit from the game-changing rule allowing athletes to profit from their name, image, and likeness (NIL). Just before the Tokyo Games, the NCAA gave athletes the green light to earn money without risking their scholarship or eligibility—something The Weirton Daily Times covered in detail.
And let’s talk numbers. As per Nickiswift, in 2018, Olympic athletes from the U.S. earned $37,500 for gold, $22,500 for silver, and $15,000 for bronze, as noted by AS. While those payouts are solid, the real money? It’s in sponsorships. At the Tokyo Games, the U.S. Women’s Gymnastics team inked a deal with GK Elite that was estimated to give the brand $7 million to $9.5 million in exposure, according to Morning Consult.
Grace, with her Olympic silver and NCAA stardom, was perfectly positioned. According to Exact Net Worth, her personal net worth was already around $700,000 before the Olympics, and that figure is only expected to rise. Want more impressive numbers? Her On3 NIL valuation currently sits at $164,000, ranking her #500 nationally. Back in 2022, that valuation was even higher at $209,000. With a massive social media following of 417,000, McCallum’s per-post value is a cool $3,000. That’s more than the rest of her fellow athletes combined!
And yes, the endorsements are already rolling in. She’s signed deals with Dick’s Sporting Goods, Headspace, and Unilever, showcasing her growing influence beyond gymnastics. As On3 noted, “Only 19 years old, McCallum is a rising star in gymnastics,” and her social presence proves just that. From medals to money moves, Grace McCallum is flipping her way into a legacy—on the mat and off it.
Grace McCallum’s sponsorships and brand endorsements
Grace McCallum’s journey has inspired fans far beyond the gym, and brands have definitely taken notice. In February 2022, she teamed up with Clearcover, a tech-savvy car insurance company, for their “Inspired Underdog” campaign. The initiative spotlighted student-athletes with powerful comeback or underdog stories—something Grace embodies perfectly. As part of the collaboration with Opendorse, she was awarded $10,000, recognizing not just her athletic grit but also her inspiring rise through adversity.
But that’s not all—after lighting up the mat at the Tokyo Olympics, Grace McCallum hit the road with Simone Biles, MyKayla Skinner, and more for the Gold Over America Tour in 2021. Sponsored by Athleta, the tour was a high-energy celebration of female empowerment and elite athleticism, bringing jaw-dropping performances. With the upcoming NCAA Gymnastics Championship 2025, Grace McCallum is going to represent the University of Utah.
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