So here’s the thing—Dwyane Wade’s never been the type to just chill on his past glory. Whether it’s mentoring young athletes at Marquette or just making sure that next-gen stars get their shot, he’s always been about legacy. But this time, he’s flipping the script. Instead of just offering advice, he’s giving fans something real—a custom D-Wade “Champions Edition” Truck. And no, it’s not your average vehicle. This ride is loaded with all the luxe touches you’d expect from someone who’s brought home three NBA championships.
Now, to make this vision pop, Wade’s diving straight into the booming $35 billion car design market. And he’s not doing it alone. RealTruck’s taking the lead on this build. If you haven’t heard of them, they’re kind of a big deal—headquartered in Ann Arbor, Michigan, with 5,000 team members and more than 850 patents to their name. Innovation is their middle name, and they’re bringing that same energy to the D-Wade truck.
Meanwhile, fans won’t have to wait too long to catch this masterpiece. The custom truck is hitting the auction block on April 26, 2025, at the Barrett-Jackson event in Palm Beach, Florida. And the best part? Wade didn’t just design this for the spotlight. He’s doing it with purpose.
Oct 28, 2024; Miami, Florida, USA; Former Miami Heat guard Dwyane Wade is honored at halftime during the game against the Detroit Pistons at Kaseya Center. Mandatory Credit: Rhona Wise-Imagn Images
“One thing in the Social Change Fund with Melo, CP and myself, we look for opportunities throughout the year for partnerships to be able to get behind the fund that we have in social change,” Wade said as per Miami Herald. “So this is a cool opportunity that came to me…”
What really seals the deal? Every dollar from the auction will go straight to the Social Change Fund United—a non-profit Wade co-founded with Carmelo Anthony and Chris Paul. The mission? Creating real impact for underserved communities of color. That’s more than just a collab.
Why Dwyane Wade’s new collab is more than just the truck?
So while the truck itself might turn heads, the real story is what it stands for. Dwyane Wade isn’t just tossing his name on a custom vehicle for clout—he’s turning it into something meaningful. The proceeds from the truck’s auction are going straight to Social Change Fund United (SCFU), the nonprofit he co-founded to drive equity and opportunity in underserved communities. For Wade, this build is just another way of using his platform to give back, and fans get a chance to own a piece of that purpose.
Naturally, Wade couldn’t be more proud of the partnership. “To have the support of the RealTruck organization means everything to me and our team at Social Change Fund United,” he said back in November. “Not only are we working together to design this incredible F-250 build, but we’ll also be raising money to help make a real impact in communities of color across the country.”
At its core, SCFU is about action. Launched by Wade, along with longtime friends and NBA icons Carmelo Anthony and Chris Paul, the fund targets real change. From economic empowerment to leadership access, the organization’s goal is to close opportunity gaps and support innovation in Black and Brown communities.
Moreover, this isn’t just charity work—it’s strategy. “We are honored to have the support of our co-founder and Executive Council member, Dwyane, and RealTruck,” said Aida Morrow, SCFU’s Executive Director. For them, this collab blends creativity with impact—and drives the mission forward.
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