Alright, so picture this—you’re sipping coffee, scrolling X, and boom… some 17-year-old high school QB just casually drives off in a white Lambo through the Colorado snow. And not just any kid—Julian Lewis, Deion Sanders’ prized QB. The same kid who hasn’t taken a single collegiate snap yet. And you’re sitting there like… HUH? Is Boulder the new Beverly Hills? Are we filming a reboot of Ballers up in the Rockies? Or is Deion Sanders really turning college football into a luxury showroom? Either way, Colorado just made headlines—again.
Let’s be real: college football ain’t just about playbooks anymore—it’s about playbags. And nobody’s collecting ‘em smoother than Julian Lewis. On April 18th, Buffs insider SkoBuffs dropped a clip of the 17-year-old walking to his snow-dusted Lamborghini Urus, parked outside a pop-up shop like it was just another Tuesday. Fans went full paparazzi, snapping pics like TMZ just pulled up to Boulder. No pads. No helmet. Just JuJu, a hoodie, and a seven-figure whip. Yeah… the internet went nuts.
Colorado Freshman QB Julian Lewis leaving his Pop-Up Shop in a Lamborghini Urus
— We Coming (@SkoBuffsGoBuffs) April 18, 2025
And for good reason. JuJu hasn’t even suited up in a spring game. He ain’t thrown a single TD in Folsom. Yet here he is, already getting treated like a Heisman finalist. But when your On3 NIL valuation is $1.1M—second only to LSU’s Bryce Underwood—this kind of attention just follows you. Especially when you’ve already partnered with Leaf Trading Cards and Travis Scott’s Cactus Jack, and reportedly dropped a bag to buy your dad a new car before getting one for yourself. That ain’t just flashy—that’s wholesome and rich. Dangerous combo.
Coach Prime? He probably loves every second of it. This is exactly the type of buzz he built the program on. Forget the doubters, forget the old-school playbook—Deion’s running Colorado like it’s a Silicon Valley startup. He’s got brand deals, 5430 Alliance backing, and Elevation Credit Union helping players open bank accounts for their kids. The man’s building an empire in cleats. And with Shedeur Sanders off to NFL bag, Julian Lewis isn’t just the future—he’s the now. The QB1 spot is wide open, and this Lambo moment? Yeah, it ain’t just about horsepower. It’s a statement.
The fans on the internet go crazy after watching 17-year-old Julian Lewis driving a Lambo
So as soon as that clip of JuJu’s snow-cruising Lamborghini Urus hit the timeline, the streets of X (formerly Twitter) turned into a digital tailgate. Some fans were flexin’ support, others were crying foul, and a few were just straight-up hating. But make no mistake—everybody had something’ to say.
Fans started with, “I guess that CU money isn’t as bad as the rest of CFB thinks it is. Good for JuJu!” That’s a sarcastic shout-out to the Colorado haters who think Boulder can’t keep up in the NIL arms race. Spoiler alert: They can. Deion’s been stacking talent and brand deals since day one. With the 5430 Alliance, Elevation Credit Union, and more, Prime’s been making sure his squad eats — financially and on the field. So yeah, CU’s got the money. And now, the Lambos to prove it.
Another user chimed with a jab; “These kids have done nothing in college. No wonder why they don’t know how to manage money or anything about real life.” This is the classic boomer rage tweet disguised as financial advice. And okay, maybe there’s a tiny sliver of truth—college players flexin’ before playing a down can feel like giving a kid the keys to a Bugatti before they pass driver’s ed. But here’s the kicker: Lewis already flipped some of that NIL bread to buy his dad a car. That ain’t reckless. That’s maturity with a capital “M.” Just ‘cause he got Cactus Jack and Leaf Trading Cards deals don’t mean he forgot where he came from.
One X user tweeted: “Prime connected. Probably got some big endorsements.” No cap detected. This isn’t just about a fancy ride—it’s about Deion Sanders building the Amazon Prime of recruiting. JuJu showed love to Coach Prime and Pat Shurmur in interviews, saying they were the reason he committed. And let’s be honest—Prime’s not out here just pitching “come play football.” He’s pitching a lifestyle. NIL-wise, he’s built an ecosystem in Boulder: from Elevation Credit Union to the 5430 Alliance. He ain’t just developing players—he’s building brands.
This fan laid it out flat, “Come to Boulder. This superstar sht, lol. Sht don’t stop ” That’s basically Boulder’s new tourism slogan now. Deion flipped this sleepy mountain town into the Hollywood Hills of CFB. Deion Sanders literally had 9 figure impact on Boulder economy. And think about it—last year it was Lil Wayne walking the sideline, now it’s a Lambo in the snow. Boulder isn’t just a football town anymore, it’s a whole vacation spot. Recruits aren’t just coming to win. They’re coming to shine. And Lewis? He’s poster boy #1.
Last user tweeted, “I love that my QB got a Lambo before taking one snap. However, Lambo SUV is kinda tasteless. On the other hand, he is 17 years old and a SUV in Boulder makes sense.” That’s a roast with a little logic. Look—we get it. A Lambo Urus isn’t the traditional “football guy” flex. It’s luxury with a baby seat. But for a 17-year-old in a snowy city, it’s also kinda smart. You really think he’s gonna be whipping a Huracán through mountain roads in February? Nah, this is the sensible Lambo. Still loud, still flashy—but slightly “mom-approved.” Welcome to 2025 football.
So yeah, maybe a Lamborghini at 17 raises eyebrows. Maybe it stirs the pot. But let’s be real—Julian Lewis ain’t just joyriding into Boulder for kicks. This kid is pulling up with expectations, ambition, and a target on his back before he’s even laced up on Folsom Field. And Deion Sanders? He’s not handing out keys to the kingdom without a plan. This is chess, not checkers. JuJu’s Lambo is loud, sure—but it’s also a signal. Colorado’s not here to play cute anymore. They’re building a brand, a pipeline, a spectacle—and Lewis is already the face of the next phase.
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