“I’ve got two fights left on my UFC contract, and I’m currently in negotiations,” Conor McGregor confirmed at BKFC Hollywood last month. “Something happened to me. I went to the White House, and my heart bleeds for my country right now. There’s so much going on back home.” the Irishman revealed that his fighting career is nearing its end, as he plans to fulfill his remaining UFC fights and then shift his focus to Ireland.
Conor McGregor emphasized his deep commitment to saving Ireland, which, as he puts it, is “at the cusp of potentially losing its Irishness.” He believes that illegal immigration is undermining Ireland’s culture, and to preserve it, he intends to run for president in the upcoming November 2025 election. However, Conor McGregor’s plans extend beyond politics. He’s also focused on business, aiming to free Ireland from outside market control. One of his goals is to challenge Guinness, the iconic Irish stout company founded by Arthur Guinness, which is now owned by the British multinational Diageo.
‘The Notorious’ has launched his own company, Forge Irish Stout, and intends to rival Guinness in the market. Speaking to Tucker Carlson, McGregor elaborated on his plans: “You know… because Ireland, we are world champions at making stout. Like, we are the world champions at making whiskey. It’s— it’s… put them all to the test on a blind taste test. Forge Irish Stout. Whiskey.” Carlson responded, expressing surprise that Guinness is now owned by an English parent company.
“Centuries of colonial oppression,” Conor McGregor retorted, “and they’re still selling their stout here… You know, if you’re not held accountable, or you’ve got— you know— you’re free to do as you will. That is what it is with Guinness. Even as they go in… I’m a publican, also. I own pubs, so I deal with Guinness. I serve Guinness. I serve my competitor, no problem. We outsell it 10 to 1— 10 pints to 1— we outsell it on-site.”
This isn’t the first time Conor McGregor has taken aim at 2.9 billion worth Guinness. Last year, while preparing for his octagon return at UFC 303—just before his pinkey toe injury—the Irishman also took aim at Guinness stout, comparing it to his strategy of taking down opponents in the Octagon.
However, the business world isn’t quite that straightforward. The Irishman is determined to see his brand dominate, so he joined the Guinness community page on Facebook, sparking excitement among the brand’s fanbase. He posted a series of posts aimed at undercutting his competition. In one of these posts, Conor McGregor accused Arthur Guinness of being a “rat” for selling out the Irish brand to a foreign entity.
Ilia Topuria and Joe Rogan discussed the possibility of Conor McGregor becoming president
Last month, Conor McGregor made headlines after spending time with former U.S. President Donald Trump as a special guest on the eve of St. Patrick’s Day. Just days later, the Irishman took to social media to announce his intention to run for president in the upcoming Irish election. His goal? To combat what he describes as a growing threat to the Irish people—though he hasn’t specified exactly what that threat is. The announcement sent ripples through both the MMA world and Ireland’s political scene. The reaction has been deeply polarized.
While some support Conor McGregor’s nationalist message, others see his bid as nothing more than a publicity stunt with little chance of success. Fueling the skepticism is McGregor’s controversial past, including legal issues like the high-profile Nikita Hand case from last year, where he was accused of assault. A civil court in Ireland ruled against him, ordering him to pay damages. The Irishman’s political aspirations also came up on a recent episode of The Joe Rogan Experience, where Rogan was joined by UFC featherweight champion—and current McGregor rival—Ilia Topuria. Rogan shared his view, saying, “He is very popular in Ireland, and he might win.”
But Topuria wasn’t convinced. “I asked some people from Ireland what are the odds that Conor becomes the president,” he said. “They told me like probably zero.” With Conor McGregor juggling so many ambitions, the big question remains: where does his future truly lie? Will he be remembered as a political force, a savvy businessman, or will his legacy forever be tied to the fighter who electrified the octagon? Let us know what you think—drop your thoughts below.
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