How does a once-teen prodigy become one of NASCAR’s highest-paid veterans by 2025? Joey Logano, the newest sensation in stock car racing, was dubbed “Sliced Bread” not long ago. However, he turned that initial excitement into a championship-filled career with Team Penske and a constant flow of high-profile deals almost twenty years after his Cup debut. From huge sponsorship deals off the track to high-stakes payouts on race day, Logano’s ascent is as much a tale of financial success as it is of racing. And that tale is still being told in 2025, but it’s happening more quickly, bigger, and richer than ever.
What is Joey Logano’s net worth?
Joey Logano’s net worth is estimated to be $24 million as of 2025. In addition to having endorsement agreements with companies like Shell, Pennzoil, Coca-Cola, and Autotrader, he makes roughly $9 million a year racing with Team Penske. In addition to the track, he manages the Joey Logano Foundation, which has given more than $6 million to charitable causes, co-owns Clutch Studios, and makes real estate investments.
Joey Logano’s contract
Joey Logano is presently driving the No. 22 Ford Mustang and has a long-term contract with Team Penske. Although the specifics of his contract are not made public, sources suggest that his base pay brings in about $9 million a year. Logano receives endorsement contracts with well-known companies like Shell, Pennzoil, Coca-Cola, Autotrader, and Hunt Brothers Pizza in addition to his pay.
Source
Estimated Annual Income
Notes
Team Penske Base Salary
~$9 million
Based on reported annual earnings from the racing contract
Endorsements
~$1–2 million
Includes deals with Shell, Pennzoil, Coca-Cola, Autotrader, Hunt Brothers Pizza
Total Estimate
$10–11 million/year
Combined income from salary and endorsements
What are Joey Logano’s salary and career earnings?
Joey Logano is one of the highest-paid drivers in NASCAR as of 2025, earning an estimated $9 million a year from his contract with Team Penske. Business endeavors and endorsements also contribute to his wealth. Logano has made about $43.6 million in pay alone during his racing career. Additionally, he has received endorsements totaling more than $57.5 million from companies like Shell, Pennzoil, Home Depot, and Dollar General.
Source
Estimated Annual Income
Notes
Team Penske Salary
~$9 million
Base salary from driving the No. 22 Ford Mustang
Endorsements
~$1–2 million
Deals with Shell, Pennzoil, Coca-Cola, Autotrader, AAA, and Hunt Brothers Pizza
Business Ventures
~$1 million
Co-owner of Clutch Studios, a media production company in North Carolina
Total Estimate
$11–12 million/year
Combined income from salary, endorsements, and business ventures
Joey Logano’s Professional Racing Career
Early promise and consistent success characterize Joey Logano’s career from racing prodigy to three-time NASCAR Cup Series winner. Logano, who was born in 1990, started racing at age six and advanced through the ranks swiftly. At the age of seventeen, he won the 2007 Busch East Series. Mark Martin dubbed Logano “Sliced Bread,” and he lived up to the hype with a historic NHMS Cup Series triumph in 2009, becoming the youngest champion at the time, and a record-breaking Xfinity Series victory in 2008.
DOVER, DE – SEPTEMBER 27: Joey Logano, driver of the #20 Home Depot Toyota, stands by his car before the NASCAR Sprint Cup Series AAA 400 at Dover International Speedway on September 27, 2009, in Dover, Delaware. (Photo by Jeff Zelevansky/Getty Images for NASCAR)
His notable accomplishments include several All-Star and Clash titles, a 2015 Daytona 500 victory, and Cup Series titles in 2018, 2022, and 2024. In 2023, he was also listed as one of NASCAR’s 75 Greatest Drivers. Logano continues to be one of the sport’s most reliable and competitive drivers, with more than 35 Cup victories and around 300 top-10 finishes.
What are the brands endorsed by Joey Logano?
Joey Logano’s broad appeal on and off the track is reflected in his endorsements. Shell and Pennzoil, who were key sponsors during his time with Team Penske and his Cup Series victories, are among his most significant alliances. In addition, he has been a part of the Coca-Cola Racing Family for a long time and supports their charitable endeavors.
Wiley X for sports eyewear, MAXX Eyewear, Hunt Brothers’ Pizza and The Good Feet Store for health are examples of lifestyle endorsements. Logano’s partnerships with Centurion Boats and Panini America, as well as his forays into the digital sphere with Animoca Brands and REVV Motorsport, all highlight his passion for sports.
Joey Logano’s Investments and Business Ventures
By making wise financial decisions and engaging in charitable endeavors, Joey Logano has effectively extended his career outside of the racetrack. He started a $255 million mixed-use development in Huntersville, North Carolina, in 2023 that combined residences, commercial buildings, and open space. Additionally, he was a co-founder of Clutch Studios, a media production firm based in North Carolina that works with large corporations. Away from the track, Logano is the head of the Joey Logano Foundation, which has donated more than $6.5 million to support young people and children in need, particularly those in foster care. These endeavors demonstrate his keen business acumen and dedication to charitable giving.
Joey Logano’s House and Cars
Joey Logano leads an extremely car-obsessed life. He once possessed a lavish property on Lake Norman in North Carolina, which he purchased for $3.6 million in 2014 and sold for about $4.3 million in 2022. It had seven bedrooms, a gourmet kitchen, and a saltwater pool. He paid $3 million for another 3.6-acre Cornelius property in 2021.
He has an equally astounding collection of cars. Logano is a devoted Ford fan who owns a 1935 custom-built Ford pickup, a rare 2017 Ford GT Heritage Edition, and a 1924 Ford Model T. A ’93 Mustang GT, a contemporary Ford Bronco, high-performance F-150 trucks, a 1983 DeLorean, and a rat rod that his father once purchased are also in his garage. His career and personal love of vehicles are blended in each vehicle, which displays a balance of vintage flair and racing intensity.
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