In MLB, few forces are as passionate or as vocal as a frustrated fan base. When a team consistently underperforms, anger often turns toward ownership, with cries for change echoing across ballparks, social media, and talk radio. The Rockies are feeling the same heat! But you might wonder if fan pressure alone can force a team owner to sell. Well, it doesn’t work this way in the real world, unless owners are directly losing money or the franchise becomes a liability.
So, ownership in major sports leagues, after all, is a privilege backed by power, prestige, and profit. However, it also comes with a limitation, something the Rockies might be overlapping.
Well, the Rockies are grappling with yet another disappointing season. The calls for change have grown louder, and many believe that a new direction must start at the very top. But is replacing the owner truly possible? Or are Rockies fans destined to watch from the sidelines as the status quo holds firm?
“Why would Monfort sell the team when more than 30,000 show up on a Saturday night to watch the San Diego Padres post a 21-0 win?” Kevin Henry of the Denver Gazette is vocal about what the team is facing currently.
The Rockies’ dismal 2025 campaign hit rock bottom on Saturday, as they suffered a 21-0 defeat by the Padres at Coors Field. You now know that’s the worst shutout loss in franchise history. And yet, remarkably, more than 30,000 fans filled the stands. Yes, you heard that right. According to reports, Coors Field remains one of the busiest ballparks in MLB, averaging at least 25,000 tickets sold per home game.
Now it begs the question: why would ownership even consider selling the team? Yes, the product on the field is abysmal. Yes, the trajectory is clearly downward. But from a business standpoint, the Rockies remain a moneymaking machine. When you, as a fan, keep coming, the cash keeps flowing, and the accountability? Nowhere to be found. So the show will go on, win or lose, mostly lose.
The demand to sell the team by the fans was not made yesterday for the first time. But the Rockies’ owner, Dick Monfort is facing the voice since Nolan Arenado trade in 2021. The Rockies’ 2021 trade of Arenado to the Cardinals is widely regarded as one of the most infamous deals in recent MLB history. Could you imagine your home team would part with its franchise cornerstone? Yes, exactly, that was done by Monfort.
What followed is more regrettable for the Rockies fans. For the Cardinals, Arenado won Gold Gloves and made All-Star appearances, while the Rockies have failed to contend in the years since. The demand to sell the team started from here, and it is still on!
The Rockies are eying another 100-loss season
The Rockies have experienced a challenging stretch over the past two seasons, marked by consecutive 100-loss campaigns and a historically poor start in 2025.
This year, it is no different for the team. Reading the same old script, the Rockies went 2–17 in the last 20 days. Their only wins came against the Braves and Padres. The stretch included several blowout losses, most notably this 21–0 rout, marking a low point in an already dismal season. Currently, with a record standing at 7–36, the Rockies are pacing for one of the worst seasons in franchise history, and possibly league history.
Well, it seems like they are competing with the White Sox to steal the tag of most losses in a season.
If you think poor pitching and offense are the reasons for the Rockies’ debacle, then you are wrong. It goes deeper than that.
As a technological revolution swept through baseball over the past decade, the Rockies have remained stubborn. While the other teams are transforming the game through data-driven decision-making and advanced analytics, the Rockies are still refusing to adapt and falling woefully behind. Take the example of pitch-grading systems. Unlike the majority of MLB teams that have embraced proprietary pitch-grading systems and developed in-house metrics like stuff-plus to evaluate and optimize pitcher performance, the Rockies stand alone as the only organization without such tools.
Hence, it’s all because of a fundamental unwillingness to evolve. And again, the question arises. Why resolve when the team is still making money from the fans?
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