Deion Sanders is doing Deion Sanders things again. And honestly, are we even surprised? From the NFL to MLB to ESPN to coaching, the man has mastered the art of staying relevant across decades. And now, it’s a big jump from Amazon. Because Coach Prime is coming for your Netflix queue with a mic drop that’s as Prime as it gets.
Netflix is officially rolling out a three-part docuseries on none other than Deion Sanders in 2026. The announcement dropped on Netflix’s Instagram page on May 14. “DEION ‘PRIME TIME’ SANDERS is coming to Netflix in 2026,” they posted, confirming what had already been buzzing in the sportstainment world. And how did he respond? In the promo video, the second-year Colorado HC teased, “Guess what, I heard a rumor. I ain’t one for rumors, but I heard a rumor. Prime Time, is going prime time on Netflix in 2026.” And then came the five-word power play that only he can pull off — “Give me my theme music.” It’s not a catchphrase anymore. It’s a command.
Let’s not forget, Amazon Prime already gave Deion Sanders a three-season spotlight with Coach Prime, tracking his rise at Jackson State and his move to Colorado. Also, he just wrapped up the final episode of a 21-episode first season of We Got Time Today, his weekly talk show on Tubi. But this is Netflix we’re talking about — the big leagues of streaming storytelling. And the 57-year-old isn’t coming lightly. He’s bringing raw honesty and full Prime experience.
According to him, “It means so much to finally be able to tell my unfiltered story, my truth. I was Prime Time, then I dropped the time and went by Prime, and now I’m interested he third quarter of my life and they call me Coach Prime. Y’all knew a part of me each step of the way, but you never knew Deion and I’m excited to share that with you all — the highs and lows, the truths and tragedies, and everything in between. They can’t stop or contain what God has purposed.” You better buckle up. This isn’t going to be just another puff-piece profile.
More about Deion Sanders’ upcoming PRIME TIME
Deion Sanders says he wants more privacy, but come on, this man’s got shows on Amazon, Tubi, and now Netflix. PRIME TIME docuseries is currently in production and will drop in three 60-minute episodes next year. It’s produced by SMAC Entertainment, (yeah, the same crew behind Coach Prime), Skydance Sports, and NFL Films. Heavy hitters. And if that’s not enough, there’s an all-star lineup of guests — Jerry Rice, Emmitt Smith, Kirk Franklin, and Ice Cube. It’s a whole vibe.
Fans wonder if the series will touch on Shedeur Sanders’ falling to the fifth round in the 2025 NFL Draft. But while that part’s unclear, we do know this. At least this much Netflix revealed — “PRIME TIME will provide an in-depth look at one of pro sports’ most electrifying and polarizing figures, exploring his evolution from a two-sport pro phenom to a culture-defining coach and media personality. For the first time, Sanders opens up about deeply personal aspects of his life, including his relationship with his biological father, surviving an attempted suicide, and near-death health scares.”
So yeah, Deion Sanders never fails to surprise, and now he’s coming to Netflix. And when he demands his theme music, it’s a statement that Prime Time is far from done.
The post Deion Sanders Sends 5-Word Demand to Netflix After Prime Time Details Announced appeared first on EssentiallySports.
