The 2025 WNBA season has kicked off, and it’s already turning heads for more reasons than one. Sure, the NCAA drama between Angel Reese and Caitlin Clark has dominated headlines. But let’s not get too caught up in the controversies just yet. Because while that storm brews, someone else is quietly stealing the spotlight, without saying a word.
Instead, Sparks forward Dearica Hamby made headlines with her court‑side couture, letting Swarovski crystals do the heavy lifting. If you’ve been scrolling through Instagram, chances are you’ve come across the buzz. The update was posted by the official League Fits account and showed Hamby donning a custom fit full of bling.
“Dearica Hamby shines on opening day with a custom Jumpman fit full of Swarovski crystals,” read the caption, paired with a slideshow of the 2022 WNBA champion. From her top repping the iconic number 23 to her shimmering bracelet and sparkling Jordan 1s, the outfit was a full-on showstopper. Naturally, the Jordan Brand had something to say about it. “All that glitters is game,” the brand’s official Instagram page commented under the post. But that wasn’t all—Michael Jordan’s own daughter, Jasmine, couldn’t hold back her excitement either. “Stunnninnnnnnnggg…” she wrote.
Now, if you’re wondering about Hamby’s ties to the Jumpman family, here’s a quick throwback. Back in 2021, Nike expanded its Jordan Brand roster and welcomed Hamby into the fold. At the time, the women’s lineup also featured big names like Asia Durr and Kia Nurse from the New York Liberty, and Minnesota Lynx legend Maya Moore. Not long after, the brand made a major move by adding five more women to the team. They were Jordin Canada, Te’a Cooper, Crystal Dangerfield, Satou Sabally, and, of course, Hamby, who was then playing for the Las Vegas Aces. That expansion reportedly marked the largest women’s lineup in the brand’s history.
Hamby’s crystal‑clad debut reaffirms why she earned that Jumpman badge—from talent to wardrobe. And if Jasmine Jordan’s stamp of approval tells us anything, it’s that this moment was bigger than just fashion. Now, before you question her credibility to comment, let’s not forget Jasmine’s connection to the Jordan brand that goes beyond just being the daughter of His Airness.
Is Michael Jordan’s daughter involved in the design work for the brand’s limited-edition sneakers?
Jasmine Jordan has always walked a fine line. Being the 6x NBA champ’s daughter means the legacy practically follows you everywhere. Still, she’s carved her own lane, choosing not to be overshadowed by her father’s name. After earning a Sports Management degree from Syracuse University in 2014, she cut her teeth in the Charlotte Hornets front office. Next, she joined Nike’s Jordan Brand in 2017 as a field representative on the sports‑marketing team. In that role, she managed athlete relationships, coordinated photo shoots, and scouted rising talent for endorsement.
Under Jasmine’s tenure, Jordan Brand expanded its female athlete roster from just Maya Moore pre‑2017, to include stars like Skylar Diggins‑Smith and Sabrina Ionescu. It was an inclusion strategy Jasmine helped champion. However, her most public contribution to the brand so far? We’re sure you’ve already seen it if you are a sneakerhead.
Remember the ultra-rare “Green Croc” Air Jordan 1? That stunning pair actually carries her influence. Got Sole on YouTube once spotlighted the shoe, revealing its steep price and special backstory. “It’s called the Jordan 1 Green Croc Jasmine PE, extremely limited, only very, very top-level friends and family have got these pairs. It’s about a $15,000 to $18,000 shoe right here.” That’s right—this sneaker wasn’t meant for store shelves but for those in Michael Jordan’s inner circle. Curious if it’s really worth the hype? The video doesn’t hold back: “Due to the number that’s out there, just the insane detail they put into these, these are definitely a $15,000 shoe.”
First spotted in 2015 but officially detailed in 2022, this crocodile‑embossed AJ1 features a metallic gold Swoosh, “Nike Air” tongue label, and custom gold aglets. The design cues are credited to Jasmine’s team’s collaboration with Nike’s Innovation Kitchen. Fewer than 50 pairs exist. So, if you ever come across one, know you’re holding more than a sneaker. You’re holding a slice of rare Jordan family history.
While she rarely takes public credit, Jasmine’s fingerprints are all over Jordan Brand’s evolution in the women’s space. From scouting emerging WNBA talent to influencing the selection of luxe materials on limited PEs, her work proves that legacies are actively shaped.
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