When was the last time a beauty drop had toddlers in their soft girl era? That’s exactly what happened when Draya Michele, model, entrepreneur, and girlfriend of now Suns’ guard Jalen Green, posted an adorable Instagram story of her daughter gleefully holding multiple Sweet July lip treatments. The caption? “My baby with all her lippies from @sweetjulyskin,” tagging none other than Ayesha Curry herself.
The moment instantly had fans in their “aww” era, but it also said something louder, validating the hard work that Ayesha’s latest launch is landing everywhere. From celeb moms to NBA-connected kids, Sweet July Skin’s new glosses are already blurring the line between skincare and lifestyle flex. Ayesha’s pivot to clean beauty is clearly resonating, and when even Draya’s mini-me can’t resist the aesthetic, you know the brand’s pop culture stock is soaring.
So what’s next? NBA wives’ beauty collabs? A toddler skincare influencer boom? Who knows. But stay locked in as we track who else is reaching for Sweet July next, when even Stephen Curry himself can’t resist it.
(This is a developing story…)
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