Carmelo Anthony couldn’t be prouder of his 17-year-old son, Kiyan. Not only is the young hooper following in his father’s footsteps by joining Syracuse, but he’s also proving to be just as sharp off the court. “I’m proud of him that he took it upon himself to set a little business up for him and not wait for me or his mom to set it up. It’s like he’s doing it himself,” Melo once said. And with an NIL valuation of $726,000, Kiyan isn’t just making a name for himself—he’s landed in the same tax bracket as his dad.
And that’s exactly what Melo had to break down for his son. During an episode of the Boardroom podcast, the 10-time All-Star shared how the conversation went. “I told him the other day, I said, you in my tax bracket now, you 17 in my tax bracket… you part of the 1%,” Melo revealed.
He then had to give Kiyan the hard truth about taxes. “So now I can’t hide that information from you. I got to tell you, you’re getting 60% of your money taken. Don’t ask me where it’s at. I ain’t got it. You know what I mean?”
That’s just part of the lessons Melo is now teaching his son to be financially responsible. “So that’s, those are the conversations that we have to have,” Melo said on the podcast. “They fund conversations because he’s on the right, he’s on the right path and he wanted to listen and he wanted to learn. But it takes the kid, it takes the individual to understand exactly what they want. But this ain’t overnight. This, this seed been planted for a long time.”
Semi Final basketball match between US and Serbia 95 91 during the Paris 2024 Olympic Games Olympics at Arena Bercy, in Paris Carmelo Anthony and his son Kiyan Celebrities in the stands during the Semi Final basketball match between US and Serbia during the Paris 2024 Olympic Games Olympics at Arena Bercy, à Paris, France, le 8 aoà t 2024 Jacovides Perusseau Bestimage Celebrities in the stands during the Semi Final basketball match between US and Serbia during the Paris 2024 Olympic Games Olympics at the Arena Bercy in Paris, France, August 8, 2024 Paris France PUBLICATIONxINxGERxAUTxSUIxONLY Copyright: xJacovides-Perusseaux/xBestimagexJacovides-Perusseaux/xBestimagex
And who better to learn from than his own parents? With Carmelo Anthony having an estimated net worth of $170 million and his mom, La La Anthony, at $30 million, Kiyan has had the best examples to follow. He acknowledges that himself. “The first thing I have learned is always to remember that any business relationship I enter, either now or in the future, needs to be authentic to who I am,” he once said.
But how did Kiyan reach the same bracket as his father?
Kiyan Anthony’s NIL deals
As per On3, Kiyan’s first major deal came in September 2023, when he partnered with PSD Underwear, becoming the youngest basketball player to endorse the premium brand. He joined an elite lineup that includes Ja Morant, Trae Young, Jimmy Butler, Tyler Herro, and Bronny James.
But for Kiyan, it was never just about the paycheck. “It’s more than just a partnership,” he explained via On3. “It’s a collaboration that represents my style and my love of basketball. Together, we’re going to redefine what it means to be comfortable and confident both on and off the court.”
Even before the PSD deal, Kiyan was already building his own brand. His clothing line, One Way, isn’t just about fashion—it’s a lifestyle. On Overtime’s Evolution, he broke down his vision. “After the game, I linked up with my boy Jaden to go over the brand One Way. The end goal is to open up a whole store and everything, like we are trying to take it to the next level.” It’s amazing to see how kids these days use the NIL value to create a brand around them. It’s something really amazing.
Since then, the deals have kept rolling in. He signed with Nerf in September 2023 and followed it up with another partnership in October with the Mamba & Mambacita Sports Foundation, even modeling their gear. But Kiyan has his sights set higher. “I want an NIL deal with Jordan, cause my pops signed with Jordan. I feel like that will be fire,” he said.
Given his momentum, who’s betting against him?
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