“Don’t live beyond your means,” they say. But UFC megastar Conor McGregor has never been one to follow the rules—or listen to doubters. After dominating the MMA world, the Irishman has been busy crafting a new kind of legacy—one in business. Armed with relentless ambition and razor-sharp business instincts, he’s paved a spectacular road to success. Even with nearly four years away from UFC action, McGregor’s financial empire continues to thrive outside the Octagon—powered by lucrative endorsement deals and thriving business ventures.
In fact, he’s built a portfolio that speaks for itself. Fans are already familiar with some of his most prominent ventures—his popular Irish whiskey brand Proper No. Twelve, his high-end pub The Black Forge Inn, and the revival of a classic Irish stout. These are just a few highlights from Conor McGregor’s growing business empire. And despite being caught in controversy last year, his momentum hasn’t faltered. Now, he’s making headlines again—this time for conquering the energy drink market.
Back in October, Conor McGregor partnered with Utah-based company Bucked Up, best known for its energy drinks and pre-workout supplements. Together, they launched a special sub-line dubbed “Notorious Bucked.” While the project had been relatively low-key since the announcement, the Irishman recently took to Instagram to reveal just how successful the partnership has become. Sharing a screenshot of a WhatsApp conversation, he announced that 61,000 cases (or 732,000 cans) of his energy drink had already sold out—along with 48,000 units of his signature pre-workout flavor.
On his Instagram story, McGregor proudly wrote: “Over 700k cans sold in a month.” But he didn’t stop there. In another story, he continued: “We sold thru that in just over one month and with me quiet all the way. We’d have trebled that! Amazing! Business is BOOMING! Victory for IRELAND.” With Notorious Bucked flying off the shelves and his flavor leading the way, Conor McGregor summed it up in classic McGregor fashion: “They called me Mr. BIG SALES.”
This isn’t the first time Conor McGregor has been the face of an energy drink. A few years back, he also worked with Monster Energy, representing their brand. But this time, with Bucked Up, he’s entered a full-fledged beverage partnership—this isn’t just an endorsement, it’s a business move. However, energy drinks aren’t his only venture in the food and beverage industry.
Back in the same month—October of last year, ‘The Notorious’ surprised fans once again when he showed up at a Bare Knuckle event, flaunting his new popcorn product. He introduced it on social media as “The Mac’s go-to snack.” Now, with so many ventures in hand and an undeniable business acumen, Conor McGregor seems to be carrying more than just brands—he’s carrying a dream. A dream that includes, possibly, becoming the 10th President of Ireland.
Will he succeed? Only time will tell. The criticism is constant, his image remains controversial—but the Irishman has only one thing on his mind. Let’s find out.
“I want peace,” Conor McGregor comes clean about his political move
Tensions between Conor McGregor and the Irish government have become increasingly hard to ignore. Whether you’re a political observer or just a fan of MMA, it’s clear the relationship has soured. And while Ireland continues to be ranked among the world’s top three safest countries, growing unrest over illegal immigration has sparked public concern. The Irishman, like many Irish citizens, hasn’t stayed quiet. Since 2023, he has openly criticized the government—and earlier this year, he took things a step further by confirming his political aspirations, stating his desire to “restore” Ireland.
In Conor McGregor’s view, the nation is “at the cusp of potentially losing its Irishness.” He believes the rise in illegal immigration poses real threats to both the safety and cultural identity of Irish communities. Drawing inspiration from POTUS Donald Trump, McGregor even visited the White House during St. Patrick’s Day festivities this year. However, his announcement of his entering politics hasn’t come without backlash. McGregor’s past continues to stir controversy, and his critics have not held back.
In the aftermath, Teachta Dála (a member of Ireland’s lower house of Parliament) called Conor McGregor a “misogynist and a thug,” condemning his political ambitions in no uncertain terms. Despite the criticism, the UFC star insists he’s a changed man—driven not by ego, but by a genuine desire to protect and uplift his homeland. In a recent interview with Tucker Carlson, McGregor opened up about his motivations, saying: “I am a family man. I am a supporter of many people. And I care about my land. And the safety of its citizens…the prosperity of its citizens. I want peace, preference, and prosperity for the citizens of Ireland.”
With everything Conor McGregor has going on—from booming businesses to bold political ambitions—where do you see his future heading? Will he make waves in politics or stick to dominating the business world? Share your thoughts below.
The post Chasing $1 Trillion Market, Conor McGregor’s Business Crosses Stellar Milestone as UFC Star Adds to $200M Net Worth appeared first on EssentiallySports.
