The camera catches him in that familiar stance. Andy Reid. Arms folded. A grin that’s half mischief, half satisfaction. The crowd still roars from another Chiefs win. And then it comes, the four words that have become Kansas City’s heartbeat. “How ’bout those Chiefs?” To some, it’s just a postgame quip. But for football historians, it’s a throwback to another era, another dynasty.
The Cowboys had Jimmy Johnson. His “How ’bout them Cowboys?” became a rallying cry in the ’90s. Jerry Jones etched it into Dallas’ DNA. Now, three decades later, Clark Hunt is doing the same, not just preserving Reid’s words, but making them immortal.
And on August 4, 2025, the Chiefs themselves made it official. They posted a video on X, “About time we immortalized Coach’s phrase. Introducing our new Red Friday flag ,” a clip unveiling the banner that will now fly as a permanent reminder. The message was clear. Reid’s words aren’t just locker-room energy anymore. They’re a cornerstone of Chiefs identity.
About time we immortalized Coach’s phrase…
Introducing our new Red Friday flag pic.twitter.com/3iiWjRZLES
— Kansas City Chiefs (@Chiefs) August 4, 2025
The symbolism? Impossible to ignore. This is the Chiefs chasing the Cowboys’ throne as America’s Team. And it’s no longer just about wins, it’s about cultural dominance. Insiders say Kansas City’s fanbase has been growing at an unprecedented rate, their red-and-gold wave now crashing into states far from Missouri. Hunt’s move is a statement. They’re not just building a team, we’re building an empire.
Stay tuned! This story is developing.
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