Conor McGregor certainly knows how to make a splash! Remember when UFC boss Dana White teased the idea of an epic fight inside Rome’s Colosseum? A dream matchup between Elon Musk and Mark Zuckerberg had the MMA world buzzing. But as that spectacle has faded into the shadows, McGregor has now seemingly stepped in with a power move of his own!
The Irishman’s latest venture with Bare Knuckle Fighting Championship (BKFC) isn’t just another routine gig. The upcoming BKFC event is set to take place in Florence’s historic Roman Amphitheater, marking a massive milestone for the sport. And with bare-knuckle promotion now valued at a staggering $411 million, ‘The Notorious’ recently took to Instagram to build up hype for the event as only he can!
BKFC set to land in Italy before Dana White’s UFC as Conor McGregor drops massive updates on social media
Conor McGregor is delivering on his role as the part-owner of the BKFC! In a series of posts shared on his Instagram story, ‘The Notorious’ hyped up former BKFC double champion Lorenzo Hunt’s return to the ring. McGregor wrote, “Former BKFC Double Champ! Back to headline our Italy card.”
Hunt, known as ‘The Juggernaut,’ has an impressive bare-knuckle record of 11-2-0. After suffering a tough loss to Mick Terrill at BKFC KnuckleMania 4 in 2024, he’s been on the sidelines for nearly a year.
But now, he’s stepping back into the fire against Chris Camozzi, a veteran of the UFC, PFL, and Glory Kickboxing. The stakes? A chance to reclaim his place among the bare-knuckle elite. As such, McGregor shared clips of Hunt sparring in the open air with the caption, “Beautiful!! Sparring in the sun! Peak health and fitness from TRUE BARE KNUCKLER “The Juggernaut”
As if Hunt vs. Camozzi wasn’t enough, Conor McGregor also highlighted another massive showdown on the BKFC Italy card—Rico Franco vs. Jimmy Sweeney. The Irish legend hyped the clash, calling it “Euro Gold on the line, two absolute Bare Knuckle All Timers! Rico Franco vs Jimmy Sweeney. Italy!”
Sweeney, a bare-knuckle veteran, is no stranger to the spotlight. On his Instagram account, he shared an image of the event’s poster with the caption stating, “Big thank you to @gabriel.1.9.8.2 @davidfeldmanbkfc @thenotoriousmma for making this possible, and I look forward to starting my journey with the biggest bareknuckle platform in the world @bareknucklefc THE KING IS COMING ”
Ultimately, while Dana White’s dream of an Italian superfight never materialized, McGregor has made it happen. The amphitheater in Florence will be packed with fight fans, all thanks to the Irishman’s vision. His promotional push, financial backing, and sheer star power have elevated the sport to new heights. But the benefits of his association with the BKFC don’t end there!
‘The Notorious’s future might see him don the “promoter” hat according to UFC veterans
Once dismissed as a sideshow, the BKFC is now a serious contender in the fight game. But what’s fueling this rapid rise? According to UFC veterans Michael Bisping and Paul Felder, it’s Conor McGregor’s magic touch.
On a recent episode of the ‘Believe You Me’ podcast, the two former fighters dissected McGregor’s growing influence in BKFC. According to ‘The Count’, “if there’s one person that knows how to keep himself relevant in the fight world, without actually fighting, it’s Conor McGregor.”
And he’s not wrong. From social media callouts to ringside appearances, McGregor certainly keeps BKFC in the headlines. Felder agreed with the take but took it one step further. In his mind, the real future for ‘The Notorious’ doesn’t lie inside the Octagon or the squared circle anymore.
Felder explained, “I think that even if Conor never fights anywhere ever again, I do think that he’s got a future doing this stuff as a promoter. I mean, he’s got crazy energy [and] he’s insanely popular ”
To wrap things up, with a $411 million valuation, historic venues, and stacked fight cards, BKFC is no longer a fringe act—it’s a major player. And who better to lead the charge than the man who redefined MMA stardom? Whether he ever fights again or not, Conor McGregor’s promotional prowess is undeniable. So, is ‘The Notorious’ shaping the future of bare-knuckle boxing? Or is this just another chapter in his ever-evolving empire? Let us know what you think in the comments below!
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