The ever-so unpredictable Conor McGregor often finds himself diving into various ventures ever since he left the sport of MMA behind. But his latest investment surely stands out among all of them. In 2024, McGregor co-founded the record label Greenback Records, intending to provide artists fair and worthy deals to empower their creativity and promote them to their best quality.
This intention has certainly been put to effect ever since, as the former UFC double-champion (featherweight and lightweight) has been heavily promoting the British girl band ‘Sweet Love’, once even claiming they are, “the biggest girl band since the Spice Girls.” The quartet featuring Venice, Honey, Jasmine, and Maya together brings a blend of soulful melodies and modern R&B vibes, aiming to make a significant impact on the music scene.
And that aim might just hit its target as the band has presented its debut single ‘Bad Guy’ on MTV, and the ‘Notorious’ Conor McGregor is in awe of the band’s latest song. The combination of this quartet has been a sensation in Britain for a long time, and McGregor saw their potential, leading to their signing with the label. Sweet Love did a live performance of their debut single on MTV, posted on their Instagram account.
In the awe of the band’s performance and their presentation, fans flooded the comment section with support for the band. And it seems the ‘Notorious’ was one among them. On the IG post, McGregor commented: ” SWEET LOVE ON TOP .” The Irishman did not just stop there; his admiration and support for the girl band is always on display whenever they make a move, as he even shared two stories hyping up the quartet. In his first story, he said: “@sweetlove ON TOP .”
While in the next one he added: “New era @sweetlove @mtv.”
So with their debut single now out in the world, ready for a breakthrough, its safe to say McGregor will leave no chance behind to skyrocket the band to the top of the music industry. And after seeing their potential, and being compared to the Spice Girls, even Venice, Honey, Jasmine, and Maya will not let go of any opportunity to shine among the rest and live to the expectations from the band.
With being said, one can just take a single glance and see the empire that McGregor has created. From music to clothing, the ‘Notorious’ wants to have it all. So lets read further to take a deeper look at his ever-increasing empire.
Conor McGregor’s journey from MMA to a multi-faceted empire
When it all began for the ‘Notorious’ Conor McGregor, he was just like any MMA fighter trying to reach the top of the organization. And with goals and objectives all smashed beyond expectations, he quickly rose to become a mainstream superstar and the biggest name in the UFC. The amount of views and money that McGregor brought for the company are unmatched to this day. But Conor didn’t want be known just as a fighter. He was the king of the UFC for as long as he was here. And he intends to build an empire outside of it too.
McGregor’s first business venture began when with the launch of Proper No. Twelve Irish Whiskey in 2018, which he sold in 2021 for a reported $600 million. He continued in the beverage industry with Forged Irish Stout, positioning it as a competitor to Guinness. The ‘Notorious’ also owns The Black Forge Inn in Dublin, a popular spot that has hosted various events and celebrities.
Further expanding his empire to fashion, McGregor co-founded August McGregor, a luxury menswear brand offering tailored suits and casual wear. He even launched the McGregor FAST app, providing users with training programs inspired by his own regimen, to step his foot in the world of fitness and technology.
Despite his departure from MMA, McGregor still has a grip in the world of combat sports as he continues to be a promoter and ambassador to the Bare Knuckle Fighting Championship (BKFC) as a part owner and share-holder in the organization. The amazing thing to notice is that the man who has build this empire was a huge money draw for the UFC even when he didn’t have any of this. And with his empire expanding so rapidly one has to wonder what’s next for the ‘Notorious’ Conor McGregor? What do you think? Let us know in the comments.
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