Was giving UFC President Dana White the keys to the Canelo Alvarez vs. Terence Crawford hype train the right move? Well, only time will tell if this wild ride pays off. But that hasn’t stopped people from chiming in—including none other than former UFC heavyweight champion and resident hot-take machine, Daniel Cormier.
If you didn’t know, Canelo Alvarez defeated William Scull on Saturday night in Riyadh in a slow and lackluster fight. This instantly kicked off the timer for a fight between Canelo and Crawford, set for September 12th at the Allegiant Stadium in Las Vegas. However, this confirmation came hand in hand with another update about the fight.
As teased earlier this year by His Excellency Turki Alalshikh, Dana White is stepping into the boxing ring—this time on the promotional side. Thanks to TKO Boxing’s partnership with Saudi Arabia’s General Entertainment Authority and their ambitious new boxing league, White will be the man behind the hype for the blockbuster Canelo vs. Crawford showdown.
The UFC double champ and MMA commentator reacted to this news on his YouTube video, presenting an optimistic perspective on White’s involvement in the mega bout touted as the fight of the century. “I do believe that added element, that Dana’s going to be promoting, that Riyadh season is going to be promoting, is going to make more people tap into what’s going on in this big fight. They’re going to sell out Allegiant Stadium,” Cormier said in the video.
Credits: IMAGO
He also confirmed that he will be in the audience for the fight, adding that he knows how motivated Crawford is for the bout. Cormier also praised Canelo for his accomplishments before stating, “I hope that it can deliver, match or exceed the expectation.” It’s worth noting, though, pre-existing promoters in the sport have raised concerns about White’s ability to deal with the adversities in boxing.
Regardless, are you curious about how much money Canelo would make from the Terence Crawford fight?
Canelo Alvarez set to make $150 million from Terence Crawford fight
Canelo Alvarez is set to earn a staggering $150 million for his highly anticipated fight against Terence Crawford, following his win over William Scull on Saturday. The bout, once considered uncertain due to Canelo’s hefty demands, is now officially in the works. During a press event promoting his September 14 clash with Edgar Berlanga, Canelo hinted at the possibility of fighting Crawford, saying, “If the money is right.”
When a reporter suggested $100 million, Canelo shot back: “$150 million.” That figure, initially seen as a potential deal-breaker, now reflects the scale of investment Alalshikh is willing to make to deliver blockbuster matchups. Just months earlier, Alalshikh appeared to close the door on the fight, stating he was “no longer interested.” But in typical boxing fashion, negotiations shifted, and the fight is now happening.
Having said that, it appears Dana White has secured approval from UFC’s Daniel Cormier. However, Canelo and Crawford are established names, and the fight itself was in high demand. It would be interesting to see if White can match the same success with his boxing league. What do you think of White promoting the Canelo-Crawford fight?
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