Luxury is loud. Except when it’s Derrick Rose’s kind of luxury. No flashy endorsement, no over-the-top reveal – just a quiet Instagram story featuring an ultra-rare custom timepiece, customized with his signature rose insignia. That one image was enough to send watch collectors spiraling. No details and no context, just a single, silent flex. And that’s the thing about true luxury. It doesn’t beg for attention; it commands it
Now, before we delve into this outrageous timepiece, let’s rewind a little bit. Rose and his wife, Alaina, recently enjoyed an amazing vacation in Switzerland. They were seen roaming its beautiful landscapes. And if you know anything about Switzerland, you know it’s the luxury capital of the world. Let’s see what caused the hype.
Recently, Derrick Rose took to social media. He posted a cryptic image that showcased a Jaeger-LeCoultre watch on his Instagram story. The watch featured his signature rose. What’s gathered all the hype is that he divulged no information about the watch. Just a straight-up picture. No explanation. Nothing. What actually stood out was the rose insignia that was embroidered onto the watch, making it a custom piece. And if you ask me, I think I’m in love with the watch!
Given his recent trip to Switzerland, it comes as no surprise that he would show up with a fancy timepiece on his wrist. He paid a visit to the Jaeger LeCoultre HQ, amongst other visits Le Sentier and Lake Lucerne in Switzerland. And it wasn’t just D-Rose spending big. His wife, Alaina Rose, posted a story to her 520k+ followers. It featured a 2016 Chanel Airlines tweed stress rhinestone flag bag with the caption, “CHANEL AIRLINES ” The bag is reportedly worth $14,500. The Roses are sprucing it up in Switzerland!
NBA players’ history of being luxury icons
Let’s be real; NBA players and luxury have gone hand in hand for decades. This is not some new trend; it’s just evolving. From flashy jewelry and custom suits in the ‘90s to today’s obsession with high-end watches and designer collaborations, basketball’s biggest stars have always had a thing for the finer things in life.
Think back to the days of Michael Jordan. Sure, he built an empire with sneakers, but he was also one of the first NBA players to truly embody luxury. His Rolex collection? Legendary. His tailored suits and cigar-smoking, billionaire energy? Unmatched. He set the standard for NBA players stepping into that high-end world.
Then came Allen Iverson, bringing hip-hop swagger into the league – diamond chains, oversized designer fits, and a fearless approach to luxury. AI’s style wasn’t about subtlety; it was about making a statement. He once said, “I had a gold diamond chain with the diamond cross on it. That was my first one. Matter of fact, on draft night I had all that s**t on. I had it underneath, but I had the bracelets and the ring and the Rolex on”. And it worked. His influence paved the way for stars like LeBron James, who took luxury to another level.
LeBron isn’t just rocking high-end brands. He’s partnering with them, investing in them, and shaping the luxury market himself. Once divulging, “I always liked watches growing up. When the opportunity presented itself, it was easy to say yes. Anytime I do anything or have a partnership with anyone that has my name on it, I like to have a lot of personal trace in it,” while designing a $51,000 watch with Audemars Piguet.
Now, we’ve got players like Derrick Rose flexing Jaeger-LeCoultre watches, while guys like Russell Westbrook and PJ Tucker are pushing the boundaries of high fashion. So much so, that Russel Westbrook partnered with a high-end tailor brand Barneys to launch his own fashion line called Russel Westbrook XO.
The game has changed, but one thing remains the same, NBA players aren’t just athletes. They’re icons, tastemakers, and trendsetters in the world of luxury. And honestly? They wear it better than anyone else.
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