From $262 million on the court to a $160 million empire off it, Carmelo Anthony’s post-NBA playbook is a masterclass in reinvention. Forget celebrity endorsements; Melo’s building a legacy, not just a brand. He’s proving that real wealth isn’t just about the money, but the vision, and he’s inviting you to listen.
Of course, having a vision is one thing—bringing it to life is another. For Melo, it all starts with communication. “Don’t be afraid to communicate your idea. Talk about your vision, people need to hear it. The more you talk about it, the more people will listen,” he shared in a 2023 interview. And he’s not just throwing words around. His hands-on approach plays a significant role in turning his business ventures into a success.
Unlike many celebrities who simply slap their name on a brand, Melo believes real involvement makes all the difference. “Some high-profile figures aren’t as involved in their brands, but I think consumers are pretty savvy and know when there’s passion behind it,” he explained. That’s exactly why he’s been intentional about breaking those stereotypes.
“As far as the way my partner and I constructed this business, it was to combat all of these stereotypes—not just putting my name on a product with somebody else to go out there and push it for me,” Melo told Cigar & Spirits Magazine. “For me, I’m all about really digging into what it is to build a business.”
NY: 2024 Kering For Women Dinner – Arrivals Carmelo Anthony attends the 2024 Kering for Women dinner at The Pool, New York, NY, September 9, 2024. New York NY USA NOxUSExINxGERMANY PUBLICATIONxINxALGxARGxAUTxBRNxBRAxCANxCHIxCHNxCOLxECUxEGYxGRExINDxIRIxIRQxISRxJORxKUWxLIBxLBAxMLTxMEXxMARxOMAxPERxQATxKSAxSUIxSYRxTUNxTURxUAExUKxVENxYEMxONLY Copyright: xAnthonyxBeharx Editorial use only sipausa_55821797
So, how does he make it work? Melo understands that challenges come up every day, and staying ahead means knowing the industry inside and out. “Issues come up every day, so really understanding and learning the industry—from making wine to blending cigars—is key,” he explained. “All my labels tell a story.”
And just like that, Melo is proving that his empire is built on more than just a name—it’s built on passion and purpose.
Carmelo Anthony shares his business playbook
Back in November, Carmelo Anthony sat down for a deep dive on the Chew the Fat podcast, offering a rare look into his mindset as a venture capitalist. For Melo, it’s about understanding the game. Knowing the industry landscape and the people behind it is just as crucial as the investment itself.
“I think it’s having a wherewithal of the actual business, understanding the landscape of that business, understanding who’s supporting that business and then who’s not supporting that business and why,” he explained.
But what does he actually bring to the table as an investor? “Depends on the business, depends on the actual lane and genre that you’re in and which sector… again. I don’t know everything, I’m still learning,” he admitted. “So I want you to understand that. Hey, here’s what I’m bringing to you. I’m bringing this perspective, I’m not just bringing the money, I’m bringing brains too. I’m bringing perspective, I’m bringing my own IP, I’m bringing my own intellectual property which is me.”
And he’s proving it with action. Melo has built an impressive investment portfolio, spreading his influence across multiple industries. He founded Creative 7 Agency, a production company focused on impactful storytelling and invested in PUREbrands, a health and wellness company pushing innovation in consumer products. Clearly, Carmelo Anthony isn’t just playing the game—he’s rewriting the rules.
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