Michael Strahan didn’t waste a second, running from chasing quarterbacks to chasing fabric swatches. The Giants‘ legend now runs three clothing lines, launching custom suits and activewear with the same precision he used on Sundays. Tailor fittings, design calls, store launches—he didn’t just slap his name on it. He’s in it. The guy literally built a suit empire that ships in two weeks.
You’d think daytime TV, game shows, and football Sundays would be enough. Nope. Strahan co-owns a media company, backed a dog food brand, and tossed money into esports and energy drinks. He even dabbled in restaurant ownership. And yes, somewhere between “Good Morning America” and “Unathletic” hoodie drops, he decided to bid on a slice of the New York team, reportedly.
Long story short: Strahan traded sacks for stock shares and somehow still carries that smile through it all. The result? An empire worth $65 million, give or take. But what’s the mindset behind it? And if you’re starting your career, how can you follow Strahan’s footsteps? Well, while appearing on the Sports Business Journal 4se conference, Strahan revealed his mantra.
“The best piece of advice we can give anybody who’s starting out in their career is hustle like you’re broke,” Strahan said in an Instagram clip along with her business partner, Constance Schwartz-Morini. The man often reiterates his mantra for anyone willing to work hard and grind with him, and just like him. He has just this one motto. Loud and clear. And that’s how he built his $65 million empire.
Strahan’s net worth comprises his NFL career earnings, real estate investment, brand endorsements, other business ventures, you name it. If we round up his NFL career earnings, the Giants‘ legend stacked up over $76.3M in salary alone, including the 2002-2003 season when the Giants paid him over $20M. Then there’s his fashion ventures that established him as a successful businessman.
It all started back in 2015 when he partnered with J.C. Penney and launched Collection by Michael Strahan, featuring men’s suits and dresswear. He also owns MSX by Michael Strahan, an activewear collection featuring casual and performance apparel. Fast forward to 2025, and the guy introduced the Michael Strahan Design Lab—a custom tailoring service that provides made-to-order suits.
But Strahan’s ventures aren’t just limited to fashion apparel. He’s making waves in media and entertainment as well with his SMAC Entertainment, which he co-founded with Constance Schwartz-Morini.
How Michael Strahan’s SMAC Entertainment is crafting authentic narratives
Back in 2011, when Michael Strahan was making his way in the broadcasting world, he partnered with Schwartz-Morini, a former NFL executive with a knack for branding, and launched SMAC Entertainment. Their goal and Strahan’s vision? Well, the dynamic duo wanted to manage and produce talent and stories that stick with the audience.
Fast forward to now, and Strahan’s production company resonates with the likes of Deion “Coach Prime” Sanders and the veteran FOX sportscaster, Erin Andrews. Safe to say that the ex-NFLer managed to extend his vision beyond the gridiron. And now? The job’ not done yet. Not so soon. Strahan and Schwartz-Morini are out there doing their thing—showing how SMAC Entertainment’s all about telling real, no-fluff stories that actually mean something.
On Tuesday, Strahan and Schwartz-Morini stopped by the Sports Business Journal, 4se conference to speak on creating multi-hyphenate revenue streams through sports and entertainment collabs. The duo participated in a session titled “Creating Multi-Hyphenate Storytelling.” Abe Madkour, Publisher & Executive Editor of Sports Business Journal, moderated the session.
Just to spice things up, the Giants legend shed light on being a limited partner of the Giants when asked if he “would be a good limited partner for a local NFL team.” Strahan’s response? “Would I be a good limited partner? I’d be an excellent limited partner. I’m not in there trying to run your draft and tell you want to do and all these things. I’d be there in whatever capacity you needed me to be.”
For some time, Michael Strahan has been fueling buzz by showing interest in buying a minority stake in his former NFL team. And the way things are shaping up, it seems like the man’s soon going to be a minority owner in the NFL as well. Talk about expanding his business empire.
The post FOX’s Michael Strahan Finally Reveals His Secret Success Mantra After Building $65M Empire appeared first on EssentiallySports.
