The 2025 NASCAR season is set to begin with a bang, and no story is bigger than Helio Castroneves making his long-awaited Cup Series debut. The four-time Indianapolis 500 winner will take the wheel of Trackhouse Racing’s No. 91 Chevrolet at the Daytona 500. The 49-year-old racing legend will follow in the footsteps of Shane van Gisbergen and Kimi Räikkönen to join the iconic Project 91.
However, Castroneves’ entry into the Great American Race has sparked massive controversy. A newly introduced Open Exemption Provision (OEP) rule guarantees Castroneves a starting spot in the Daytona 500, even if he doesn’t qualify on speed. While the rule is intended to attract global superstars to NASCAR, it has sparked frustration among longtime Cup Series veterans.
Despite the backlash, Castroneves remains focused on the opportunity ahead. He is looking to prove himself in stock car racing. However, few realize that Castroneves’ path to Daytona actually started with a sudden collaboration with NASCAR veteran Tony Stewart. In a recent interview, the Brazilian superstar spoke about his journey to Daytona and how Stewart shaped it for him.
An Opportunity of a Lifetime for Helio Castroneves!
Helio Castroneves has been a force in IndyCar. He has dominated the tracks of Indianapolis for a record four times and has registered unchallenged success in the racing world. As he moves to the twilight of his racing career, he will take a shot at the Daytona 500. However, his journey to the Daytona 500 is deeply connected to the downfall of Tony Stewart’s Superstar Racing Experience (SRX).
In a candid conversation with Kevin Harvick, Helio Castroneves opened up about his unexpected path to NASCAR. “This all happened because of SRX. You know, a long time ago with [SRX CEO Don] Hawk, basically making a joke about it. If I won an SRX race, I would get a chance to race in the Daytona 500. And I said, ‘Yes!’ That’s how it started. It wasn’t a great opportunity at first, but finally, all the pieces came together, and we made it happen,” says Castroneves.
Notably, Castroneves’ SRX story is nothing less than a Hollywood script. He was not on the SRX entry list for Five Flags Speedway. However, at the very last moment, he booked a flight and went to the track on his own. He had no confirmed ride but still found a car overnight. He then raced his way to victory. That win forced SRX CEO Don Hawk to honor his promise—securing Castroneves a NASCAR ride at Daytona.
Donald Hawk got the text from Helio Castroneves that he wanted to race at 10:34 ET last night … if there was a car available.
As it turns out, HIS car was available and just needed to get wrapped. Tim Bryant found a vinyl company and the car was set up and prepared for him. pic.twitter.com/YKm4c5zVSK
— Matt Weaver (@MattWeaverRA) June 18, 2022
Eventually, Castroneves met Justin Marks, owner of Trackhouse Racing. Marks inked a deal with the Brazilian star to field him in his Project 91 program for the 2025 season. While Castroneves’ Daytona 500 entry is a success story for him, it also highlights the failure of Tony Stewart’s investment in SRX. Stewart launched SRX in 2021 as an all-star series. The goal was to bring top drivers together in evenly matched-cars. The goal was to showcase pure driving talent over big-money teams.
The first season saw moderate success, drawing an average of 1.3 million viewers per race on CBS. However, by 2023, SRX had moved to ESPN, and ratings plummeted to just 436,000 viewers per race. The series failed to attract NASCAR’s biggest stars like Dale Earnhardt Jr., Jeff Gordon, and Jimmie Johnson, who opted not to participate. In early 2024, SRX suspended its season indefinitely, citing financial struggles and a lack of sponsorship.
This is a developing story.
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