Former UFC bantamweight champion Holly Holm is all set for what could be the most lucrative payday of her combat sports career—not in the UFC Octagon, but under Jake Paul’s Most Valuable Promotions (MVP). The news of Holm’s return to boxing after more than fourteen years, now signed under Paul’s promotional banner, presents a welcome change for the former UFC champion, as she last fought Kayla Harrison in UFC 300 in April last year. At 43, Holm brings a decorated legacy: world championships across multiple boxing weight classes, followed by a storied UFC run including her iconic knockout win over Ronda Rousey. Yet despite her long tenure in the UFC, it’s under Jake Paul’s promotional guidance that Holm may finally secure the earnings she has long deserved.
The announcement comes amid increasing praise for Jake Paul’s impact on women’s boxing, recently from boxing legend Oscar De La Hoya. Appearing on Power 106 LA’s Brown Bag Mornings, De La Hoya appreciated Paul’s commitment to the sport and its female athletes. “He’s got a lot of fans,” De La Hoya said. “I mean, what he’s done for women’s boxing is pretty incredible… The women’s purses are a lot bigger because of him. Like, he promotes Amanda Serrano.” Serrano, since joining hands with Jake Paul’s MVP in 2021, has seen astronomical payouts as compared to her earlier purses. And a lot of the credit should go to Paul for putting together the huge events with Serrano in the lead.
Hearing this, co-host Letty Peniche added, “On his undercard with Tyson,” referencing Paul’s high-profile promotional strategies. De La Hoya continued, “What’s her name… um, some girl from Europe. Well, they had more than 60 million people watching them, and it was like the fight of the year. How crazy is that?” Letty noted, “And that’s his boxer,” emphasizing Paul’s personal investment in developing female talent.
Holm’s return to boxing will see her face undefeated Mexican fighter Yolanda Vega in a 10-round lightweight bout on June 28, 2025, at the Honda Center in Anaheim. The match will feature on the undercard of Jake Paul’s own bout against Julio César Chávez Jr., further boosting Holly Holm’s visibility and earning potential.
Jake Paul’s MVP Promotions has rapidly built a reputation for pushing women’s boxing into the spotlight. Beyond Serrano, his roster includes new names like Savannah Marshall, Alycia Baumgardner, and Chantelle Cameron, showing his commitment to both promotion and parity. Holm herself expressed optimism about this new chapter. “This new journey is going to be an exciting journey, and I’m looking forward to the challenge,” she said in an official press release by Most Valuable Promotions, as reported by ESPN.
For an athlete who once stood atop both the boxing and MMA worlds, Holm’s alliance with Jake Paul might finally offer the financial rewards to match her legacy, like MVP did with Amanda Serrano.
With Jake Paul’s help, Amanda Serrano is set to break Ronda Rousey’s historic record
What began as a long-shot dream between two of the fiercest women in boxing—Amanda Serrano and Katie Taylor—is now shaping up to become a groundbreaking financial milestone in women’s sports. As Serrano prepares to face Taylor for the third time on July 11, 2025, at Madison Square Garden, she’s not just fighting to win—she’s fighting to become the highest-paid female athlete for a single event in history.
Their journey to this trilogy was a long time coming. Taylor had her eyes on Serrano early in her professional career, and their paths finally collided in 2022 when they made history as the first women to headline Madison Square Garden. Taylor edged out Serrano via a controversial split decision, and again in 2024 with a narrow unanimous win. Then they met a second time on the Tyson-Paul undercard. Again, Serrano lost a closely fought unanimous decision. But beyond the scorecards, their rematch smashed records, drawing over 74 million global viewers and cementing Taylor and Serrano’s names as a mainstay in boxing history.
But the July 11 bout could prove even more historic. With Jake Paul at the promotional helm, Serrano is expected to surpass Ronda Rousey’s longstanding UFC payout record of $4.8 million for a single night. Paul boldly declared on X, “When Amanda Serrano enters the ring on July 11th, she will become the highest-paid woman in sports history for a single event. ALL SPORTS.” Between base pay, PPV revenue, brand deals, and bonuses, Serrano’s earnings may exceed $5 million, and possibly reach upwards of $8 million, according to some outlets.
Serrano, who has signed a lifetime deal with MVP Promotions, isn’t just focused on payday figures. She sees her rise as an opportunity to lift others with her. “We’ve shown the world that women deserve equal pay, equal rounds, and equal respect,” she said. With MVP promising to continue championing female fighters and with Netflix backing the event, this is more than a trilogy—it’s a cultural statement. If Serrano dethrones Taylor on fight night, she won’t just reclaim victory—she’ll claim history.
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