Coco Gauff has shown remarkable business savvy from a young age. At just 15, she stunned the tennis world by defeating Venus Williams in the first round of Wimbledon 2019. By then, she had already secured endorsements with New Balance and Head. Today, her partnerships include Barilla, Bose, UPS, Ray-Ban, Meta, and Naked Juice, where she holds the unique title of “Chief Smoothie Officer.” Her diverse portfolio reflects her strategic approach to branding and future aspirations. Now, she’s looking to make her own strides!
On Wednesday, Gauff shared a fun Instagram reel with Con Los González de Tour, answering lighthearted questions about her life. When asked about her favorite movies, she said, “I like ‘Interstellar,’ ‘Aftersun,’ I’m a huge Marvel fan so I like ‘Infinity War’ and ‘Spider-Man: Into the Spider-Verse.’” Last year, she raved about Interstellar on her IG story, calling it “amazing.” She shared the movie’s cover and wrote, “just watched this for the first time today… amazing movie.”
This comes as no surprise as she’s known as a movie connoisseur. Her enthusiasm highlighted her love for films and her admiration for Christopher Nolan’s masterpiece. Additionally, she often expresses her Marvel fandom through her workout routines and outfits, like the Marvel-inspired look she wore at the Australian Open. Has this movie buff been inspired to explore more creative ventures? It seems so!
In a follow-up question about her aspirations, Gauff revealed an exciting dream: “I would love to maybe create my own brand one day. Whether that’s in film production or beauty. But preferably something in the production side of things. I think I would like to do that!” This hints at a future where Gauff could blend her love for movies with entrepreneurship.
Fun Fact: Her idols, Venus and Serena Williams, executive-produced Oscar-nominee ‘King Richard’ and have their own production ventures (926 Productions & ‘Deals in Heels,’ respectively).
The world No.4 seems to love blending her interests and personal life into everything that she does! For instance, her New Balance CG2 shoes were inspired by basketball—a nod to her father Corey’s wish for her to play the sport. Then again, last month, she also launched the NB Coco Delray sneaker line as a tribute to her hometown.
At 21, Gauff impressively balances life on and off the court. She blends personal interests into everything she does—whether designing Marvel-inspired tennis kits or dreaming of ventures in production. But excitingly, she’s already taken a step towards a new venture!
Coco Gauff leaves behind her longtime agency and launches a new management firm!
On April 3, Coco Gauff announced that she is taking a bold step into the business world by launching her own management firm, Coco Gauff Enterprises. She announced this exciting new chapter on social media, stating, “This is just the beginning of an exciting new era for me, and there is much more to come, which I’ll be excited to share in due time. As always, tennis will continue to be my main priority!”
With WME supporting her venture, Gauff is poised to take greater ownership of her career as an athlete, entrepreneur, and changemaker. This move marks the end of her partnership with Team8, the agency co-founded by tennis legend Roger Federer and his agent Tony Godsick.
Gauff’s decision reflects her desire to make an impact beyond the tennis court. “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court,” she shared, highlighting her passion for business, philanthropy, and more.
Her financial success is equally impressive, with over $23 million in prize money and a total of $30.4 million in earnings for 2024 alone, making her the highest-earning female athlete that year.
As she heads into the clay season, this young starlet is sure making waves along the way. Can she translate this entrepreneurial spirit into winning titles? Share your thoughts in the comments below!
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