Serena Williams, a force both fierce and uniquely stylish, has indelibly marked the sports world. Beyond her legendary tennis career, Serena has actively engaged with fashion through her line, S by Serena, and Nike collaborations, while also exploring makeup artistry. Her outgoing and friendly personality resonates with many, and her diverse tastes span from the comfort of soul food to the energetic tunes of her favorite band, Green Day. This multifaceted icon, with her wide-ranging passions, leaves one to ponder: could she ever truly choose a singular favorite?
Williams recently joined Allure magazine for a fun game of “buy, save, or delete,” where she sorted beauty and lifestyle choices into what she loves, wants to keep, or toss. She kicked things off with nails: “Delete french tip. Save fun design, and I’m going to buy a nude nail.” Easy enough, right? Then she moved on to hairstyles, revealing her preferences: “Straight hair delete, braids save, curls buy.” If you’ve followed Serena’s career, you know her iconic braids-like the lavender and white heart-shaped beads at the 1999 Evert Cup-and her bold styles with blonde highlights and voluminous curls have always turned heads.
Diving into makeup, Serena shared, “I’m going to save my fingers, obviously. Buy the brush. Keep the beauty blender. I cheated.” On lip products, she said, “I’m going to buy lipstick, save lip serum, and delete lip gloss… but not by choice, because I can put the lip serum on my lips to make it look like a lip gloss.” Her makeup game has always been sharp, from her signature eyeliner and brows on the court to flawless red-carpet looks at the Met Gala and Oscars. Most recently, her elegant style at Paris Fashion Week 2024 wowed fans.
When it came to mental wellness, Serena was candid: “Delete journaling, because I just don’t have time. I’m buying therapy because I stay in therapy, like all the time. I will save meditation.” She’s been open about postpartum depression and the importance of mental health, encouraging others to seek help and have a “sounding board” for support. This honesty adds another layer to the champion we know.
Serena’s fragrance preferences? “Goodbye fresh citrus. I want to smell heavy, so I’m going to buy woody. And then I’m going to save floral.” For makeup during matches, she’s all in: “Smudge-proof mascara, sweat-resistant foundation, longwear lip balm? Just sign me up for all of them!” Her passion for beauty led to the creation of her brand Wyn Beauty.
During an interview with Shopify, she recalled the moment she knew she wanted to start it: mixing sunscreen and foundation in the Wimbledon locker room and thinking, “I need to have something in my color… that I can use all day, even while playing.” and now Wyn just celebrated its first birthday.
Serena’s personality shines through in this playful Q&A- she’s not just the GOAT of tennis but a vibrant entrepreneur and a fun-loving soul. Her style, beaut,y savvy, and openness about mental health show she’s multifaceted beyond the court and motherhood. It’s clear her essentials are as thoughtfully chosen as her legendary tennis shots. So, what are Serena’s must-haves?
Serena opens up about her favorites she can’t live without!
Back in 2020, Serena Williams shared some of her favorite beauty and wellness essentials with The Strategist, giving us a peek into what keeps her going. She praised the Milani Stay Put Waterproof Eyeliner Pencil, saying, “I can wear this when I play tennis, and that’s why I love it so much. Other waterproof brands have just not been as reliable. This never wears off or budges, no matter how much I’m sweating.” This love for reliable, high-performance products clearly lives on in her own beauty brand, WYN Beauty, which she created to offer makeup that performs all day!
Serena also talked about the importance of spiritual grounding. She tries to read the King James Bible daily, often listening to scriptures on Audible while driving. “In moments I feel overwhelmed, I like to remind myself of Matthew 6:30–34. I focus on verse 33, where we are reminded to keep seeking the kingdom when you feel anxious about the future.” This calm, centered mindset supports her busy life as a mother, athlete, and entrepreneur, and remains a steady anchor as she grows her beauty empire.
Her go-to makeup product was the Bobbi Brown Skin Foundation Stick, which she loves for its simplicity and perfect match. “I do my makeup really fast every morning because I’m always in a rush… This product does a really good job matching my skin all on its own.” That same need for quick, effective, and inclusive beauty solutions inspired WYN Beauty. Now, her brand offers 91 shades designed for real life, not just photos.
Serena’s other essentials from 2020 reflect her active, focused lifestyle. She uses her Apple iPhone to check on baby cameras, collaborate on fashion mood boards, and stay connected. Her Beats Powerbeats Pro Wireless Earphones help her tune out distractions and get in the zone during training and calls.
Today, while she continues to thrive and be a superstar, glimpses like this show just how down-to-earth she is. What’s something you didn’t know about Serena? Share it in the comments below!
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