“Show me the money!” might’ve been what JJ once joked on the field, but today his off-field saga is rewriting the playbook—merging NFL grit with entrepreneurial hustle. Right now, JJ Watt’s legacy is already sky-high: born in ’89 in Pewaukee, WI, this former defensive titan not only snatched three NFL Defensive Player of the Year awards and rocked the Texans Ring of Honor (Oct ’23) but also left his mark with the Arizona Cardinals before retiring at the end of 2022. And as if that weren’t enough, his wife, Kealia Ohai Watt, is strutting into a major new chapter that’s got everyone buzzing.
Days after an adorable reveal, Kealia announced she’s teaming up with TravisMathew—a golf-lifestyle brand eyeing a $1 billion sales goal. Move over, Field of Dreams—this power couple’s building empires and cribs. TravisMathew isn’t just polos and pleats. Since its 2007 launch, this Cali-born brand’s gone full Wolf of Wall Street (minus the chaos), ballooning to $300M in sales by 2022 with plans to crack $1B. How? By slinging “always ready to go” threads that blend golf-course chic with backyard BBQ vibes.
Enter Kealia, their newest ambassador, who reposted their collab on her Insta story like she’s Oprah handing out cars. “Shop the latest styles our newest ambassador, Kealia Watt, trusts to keep her always ready to go!” they gushed. Translation: She’s their not-so-secret weapon for wooing moms who want to look fire at PTA meetings and par-3s.
But let’s talk numbers. TravisMathew’s parent company, Topgolf Callaway, saw a 9.2% revenue jump to $1.1B last year—thanks partly to Kealia’s new crew. With 8–10 new stores popping up yearly (75+ soon!), plus denim, kicks, and women’s lines, they’re swinging for the fences. And Kealia? She’s the ultimate flex: a retired soccer legend, mom of (almost) two, and now the face of a brand that’s dressing America like it’s forever Sunday Funday.
Baby Watt 2.0: “New Love” joins the squad
“Can’t wait to welcome new love into our lives. ” J.J. Watt tweeted, dropping a family photo that hit sweeter than a Forrest Gump box of chocolates. There’s Kealia, his soccer-star-turned-mogul wife, rocking a baby bump, their toddler Koa cheesing like he just won a juice box trophy, and two dogs photo bombing like they’re in an Air Bud sequel.
JJ and Kealia aren’t just expanding portfolios—they’re growing their starting lineup. Koa, 2, is getting a sibling, and the Watts are leaning into the chaos like Modern Family’s Dunphys. “Can’t wait to welcome new love,” JJ wrote, because nothing says “romance” like diaper changes at 3 a.m. But this isn’t their first rodeo. When Koa arrived in 2022, JJ retired from the NFL to, as he put it, “be a full-time girl dad” (oops, plot twist: it’s another boy!).
Kealia’s been crushing the mom gig harder than she crushed FIFA defenses. Remember her 2012 U-20 World Cup winner? Or that time she scored 48 seconds into her USWNT debut? Now she’s juggling naptime and boardrooms, proving multitasking is her superpower. “I’ve always loved a challenge,” she once told People. Cue visions of her rocking a TravisMathew hoodie while coaching toddler soccer.
Let’s break it down: JJ Watt’s a 3x Defensive MVP, raised $37M for Hurricane Harvey relief, and now co-owns Burnley FC. Kealia’s a soccer icon, mompreneur, and TravisMathew’s golden girl. Together, they’re like The Parent Trap if both parents were CEOs. “It’s about balance,” JJ told ESPN last year. “Family first, but we’re both competitors.” Translation: Dinner table convos probably include phrases like “ROI” and “timeouts.”
Can’t wait to welcome new love into our lives.
@KealiaOhai pic.twitter.com/ZYX6rbo3bU
— JJ Watt (@JJWatt) February 3, 2025
And TravisMathew? Smart move tapping Kealia. She’s relatable—a mom who gets grass stains but still wants to look Insta-ready. Their “always ready to go” slogan? Basically her life. School drop-offs, investor calls, prenatal yoga—she’s the MVP of getting stuff done in style. Plus, with baby No. 2 en route, she’s about to rep their maternity line (fingers crossed) like the boss she is.$
So, what’s next? TravisMathew’s gunning for $1B, the Watts are prepping for midnight feedings, and we’re all just here for the ride. JJ Watt summed it up best: “Life’s about building something that lasts.” For them, that means a family, a brand, and a legacy that’s more Lion King circle of life than Succession drama.
As Kealia swaps cleats for collabs and JJ trades sacks for snuggles, one thing’s clear: This duo’s winning—on and off the field. And hey, if they ever need a babysitter? We volunteer. (Just send TravisMathew merch.)
The post JJ Watt’s Wife Announces Major Move With Brand Targeting $1 Billion Days After Huge Family News appeared first on EssentiallySports.
