Jordan Chiles is flipping more than just routines. She’s flipping the script on what it means to be a gymnast in the spotlight. Since her breakout Olympic moment, Chiles has emerged as a full-fledged brand in her own right, and nowhere is that transformation more evident than in her game-changing partnership with Nike. The five-year deal, announced in the wake of her Tokyo success, wasn’t just a nod to her athletic prowess. It was a recognition of her cultural relevance, style, and magnetic personality. But what does she have to say for that?
After all, while she’s collaborated with big names like Urban Outfitters, Pottery Barn Teen, and Toyota, it’s Nike that has helped her carve out a broader identity beyond gymnastics. The $86 billion brand gave her the platform to explore fashion, media, and storytelling on her terms, and the results speak for themselves. Since signing the deal, Chiles’ valuation has seen a notable surge, proving that the Nike partnership wasn’t just about product placement. It was about personal evolution.
And now, as she reflects on this journey, Chiles is vocal in her gratitude that’s helped shape the woman she’s becoming. Jordan Chiles posted on Instagram, “Is this real life I promise this will never get old, and sharing this with my family was incredible? So many surprises. Love my Nike fam. Grateful.” The caption accompanied a photo of Chiles standing in front of a towering Nike poster of herself.
It was an emotional, surreal, full-circle moment. Dressed in a sleek black crop top emblazoned with “Nike 1972” in bold white print, she looked every bit the trailblazer the brand has helped her become. It wasn’t just a photo op. It was a moment of legacy, a celebration of how far she’s come and the community that’s elevated her journey.
In a YouTube video uploaded by Bleacher Report, Chiles opened up about her love for sneakers. A passion that predates the fame. While she joked that landing a collaboration with Michael Jordan might be a stretch, she had her eyes set on someone equally dynamic, WNBA star A’Ja Wilson.
She added, “I was able to come back stronger and be independent and just stand my ground of who I am and standing your ground of who you are and being who you are at all times.” “I think the thing that I was so impressed with being A’Ja’s teammate is that she was always unapologetically herself,” Chiles shared. For Chiles, that shared authenticity made a potential sneaker collab with Wilson feel not only natural but “pretty dope.”
That synergy between Chiles and Wilson wasn’t just talk. It came to life in Nike’s bold “You Can’t Win. So Win.” campaign, which dropped just ahead of the 2025 Super Bowl. It fired back at critics of Chiles’ controversial bronze medal finish leading up to Paris, reclaiming the narrative with power and poise. Jordan Chiles is more than an athlete. She’s a movement.
Jordan Chiles’ legacy is built on hard work and hustle
Jordan Chiles is reaffirming her status as one of the most influential figures in gymnastics. At the 2025 NCAA Women’s Gymnastics Championships, the UCLA star made history by claiming her second consecutive NCAA uneven bars title, further solidifying her place among the sport’s elite. Her performance was nothing short of spectacular, earning a near-perfect score of 9.9750 in the event and playing a pivotal role in UCLA’s thrilling semifinal tie with Oklahoma.
Chiles’ all-around excellence was on full display as she posted a total score of 39.7750, which included three perfect 10s in vault, bars, and floor. UCLA took to social media to honor her groundbreaking achievement, proudly stating, “THAT girl @jordanchiles made history by becoming the first #UCLA gymnast to win multiple NCAA uneven bars championships, capturing the 2025 and 2023 titles!”
Her performance wasn’t just about the scores. Chiles kept the crowd roaring with an infectious hype dance. It’s that combination of fierce dedication and unbridled joy that makes Jordan Chiles a fan favorite and a standout star in the sport. But Chiles’ impact extends beyond the gym as well, as she’s also making waves with her memoir, I’m That Girl: Living the Power of My Dreams.
The book gives fans an intimate look at her life, touching on the hurdles that shaped her into an Olympic champion. Already climbing the charts, the memoir has garnered attention from major outlets like Rolling Stone, cementing Chiles’ success in both athletics and storytelling. While the exact financial success remains under wraps, it’s clear that Chiles is enjoying a major win with her book, and at just 23, the journey ahead looks even more promising.
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