Kenny Wallace isn’t just a name in racing but also a heartbeat on the track. He’s the guy who’s poured his soul into every lap. Growing up in the shadow of his brothers, NASCAR legends Rusty and Mike Wallace, Kenny carved his own path with grit and a grin that never quit. He’s the underdog who wouldn’t back down, the driver who turned setbacks into comebacks, and his sponsors have played a big role in supporting that journey.
The 61-year-old veteran had recently landed a deal with $7.21 billion-worth Sunoco for his show, Coffee with Kenny, using help from marketing exec Fred McConnell. “Happy Monday! Drinking my Sunoco-fueled coffee—all because of you,” Wallace told fans. He clarified that his long-time sponsor, JEGS, will stay on as an associate sponsor for his dirt car and YouTube. Recently, he congratulated them for a milestone.
Kenny Wallace’s sponsor is older than himself!
Kenny Wallace and JEGS High Performance have been partners for 19 years, a bond that kicked off in 2006. JEGS’ black and yellow colors have been a constant on Kenny’s cars ever since. They’ve teamed up for product videos and sponsorships across multiple racing series, showing their shared dedication to motorsports. JEGS has had his back, from dirt late models to the SRX series. It’s a straightforward, no-nonsense relationship built on mutual respect.
“Congratulations @JEGSPerformance on 65 years” read Wallace’s post on X. In 1960, Jeg Coughlin Sr. kicked off JEGS in a small shop, surrounded by grease-stained hands and roaring engines. What started as a local hangout for gearheads quickly became a racetrack fixture. “Over the last 65 years, JEGS has helped countless racers, enthusiasts, and gearheads fuel their dreams and passion,” the tribute video said. He wasn’t just selling parts, he was out there, elbow-to-elbow with his customers, fueling their dreams.
Congratulations @JEGSPerformance on 65 years https://t.co/Yk11n0yIzt
— Kenny Wallace (@Kenny_Wallace) March 12, 2025
That hustle paid off. Today, JEGS is a $300 million e-commerce giant, but it’s never lost that gritty, racetrack soul. And the wins? Oh, they’ve stacked up. Team JEGS Racing boasts “over 100-plus NHRA national event wins,” a stat from their own site that screams dedication. Wallace himself knows the ride has been wild. JEGS shaped his journey. From a local speed shop to a global name, they’ve grown together.
So here’s to 17 years of tire smoke and triumphs. JEGS and Kenny Wallace aren’t slowing down, they’re just shifting gears for what’s next. It’s a testament to sticking with your people, your passion, and the racetrack that ties it all together. We don’t know what’s coming down the line, but we would bet on these two to keep the engines roaring.
Wallace credits Goodyear for NASCAR’s revival
Kenny Wallace’s voice cracked with conviction as he pointed to Goodyear tires as the unsung hero behind NASCAR’s recent surge. “The number one person responsible for NASCAR doing so good right now is Goodyear,” and you can feel the weight of his words. A former driver who’s seen the sport’s highs and lows, Wallace knows what it takes to keep fans on edge.
He’s right to spotlight Goodyear. The Next Gen car’s racing product has been a rollercoaster, but lately, it’s hitting the right spots. Wallace explained how tires that “give up” force drivers to wrestle their machines, making races raw and unpredictable. “You could hurt them,” he said, and that struggle is what’s packing the stands again.
The Phoenix race was a testament to Goodyear’s prowess. The softer option tires made the race something like the Next-Gen cars had never seen before. More passing, harder racing, and a thrilling finish at a track that has struggled to impress since 2022. Denny Hamlin weighed in on the tires after the Phoenix race, saying, “I think we’ve got a winner,” further amplifying Wallace’s claims that it’s not just the fans who are loving the races; the drivers needed this, too.
Wallace’s claim stings with nostalgia for a racing product that has felt distant. He’s not some outsider tossing opinions; he raced 344 Cup Series starts and battled brothers Rusty and Mike. Now, he’s watching Goodyear pull the sport back from the edge, and it’s personal. This isn’t about one race or one tire. It’s about a sport clawing its way back to its roots, which was rough, real, and relentless.
Kenny Wallace sees it, feels it, and damn near demands we don’t miss it. Goodyear’s not just making tires; they’re reigniting a fire. And Kenny’s all in, cheering from the sidelines, heart on his sleeve.
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