Rich Paul’s known for spotting the greatest talent. LeBron James has been with Klutch Sports forever. And along with a bunch of other brilliant youngsters, he also represents Bronny James. His business decisions have earned him a net worth of nearly $120 million. Well, he’s just backed a new media company, aiming to be what basketball truly is for the fans – authentic. And get this- the media company was started by Bron’s close friend and collaborator, Paul Rivera.
Rivera was an executive at Nike Inc. and Beats by Dre. That wealth of experience is what he aims to bring to Homecoming, his new media company. According to Bloomsberg, it focuses “on video podcasts that aim to be at the center of sports, business and culture.” This approach represents a departure from conventional sports media that often reduces athletes to their performance statistics and game highlights.
Naturally, Paul saw this as an opportunity. The company produces various content formats including documentary-style features, interview series, and behind-the-scenes content that provides unique perspectives on athletes’ lives and careers. And of course, LeBron James’ agent has been open about this approach missing in the industry for years. Now, he holds a seat at the table at Homecoming too. And it’s a pretty special one.
Apr 11, 2025; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) passes against the Houston Rockets during the first half at Crypto.com Arena. Mandatory Credit: Jonathan Hui-Imagn Images
“The seat I sit in today, I can invest in things and give advice when necessary,” Paul said of his investment. “That’s a good seat to sit in.” It’s certain that Rivera will be using Paul’s pedigree and experience in the NBA to capitalize on this company’s potential.
But what does this mean for the traditional channels?
This is a developing piece…
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