Serena Williams exemplifies greatness, both as a tennis player and post-retirement. Widely regarded as the GOAT, she has achieved extraordinary milestones throughout her career. From her record-breaking 23 Grand Slam titles to redefining power and athleticism on the court, her legacy remains unmatched. Even after she hung up the racket in 2022, Serena seamlessly transitioned into entrepreneurship while embracing motherhood for her daughters, Olympia and Adhira. Her determination and drive prove she cannot be stopped. As she once said, “I want to be the GOAT at something else,” but even she would agree that her on-court legacy was truly iconic.
Now, she has partnered with Lincoln for an exciting new project. On March 27, she teased fans with a behind-the-scenes Instagram post, captioned: “I’ve had some pretty good mic-drop moments, nbd. Here’s my latest one with @lincoln…a little BTS of something all-new and better than ever.” The post hints at something innovative brewing between her and Lincoln.
During filming for the campaign, Williams participated in a fun Q&A session. When asked about her biggest mic-drop moment in life, she didn’t hesitate to recall her days on the court. Her response was unforgettable: “My biggest mic-drop moment was definitely winning a grand slam pregnant. I mean, you can’t get a bigger mic drop than that. It wasn’t like I was a week; I was like nine weeks pregnant in the end. So that was kind of insane. And I didn’t lose a set, so…mic drop.” Imagine that!
Back in April 2017, Serena Williams announced her pregnancy with Olympia after accidentally posting a photo of her baby bump on Snapchat. By then, she was already well into her pregnancy—Olympia was born in September 2017! This timeline confirms she was carrying during the Australian Open when she clinched her final major title against her sister, Venus Williams.
The match itself was nothing short of historic. She defeated Venus in straight sets—6-4, 6-4—in just 1 hour and 22 minutes to secure her record-breaking 23rd Grand Slam title. It had its tense moments, including Serena smashing her racket in frustration during the first set. Despite errors from both players early on, she dominated with powerful serving and decisive breaks later in the match.
Her campaign with Lincoln is a reminder of the many iconic moments throughout her career on and off the court. On-court highlights include winning her first Grand Slam at age 17 in 1999, achieving two “Serena Slams,” and earning a Career Golden Slam in singles and doubles—the only player ever to do so. Off-court, Williams boycotted Indian Wells over racial abuse, advocated for maternal health after surviving childbirth complications, and built successful ventures in business and fashion. Even post-retirement, she continues to inspire as an entrepreneur and philanthropist.
With this new project alongside Lincoln, it’s exciting to see what’s next from the tennis legend. Her love for the Lincoln Navigator has been ongoing for years—she’s even created memorable moments with it before!
Serena delivers a stunning one-take wonder with her Lincoln Navigator!
Her partnership with Lincoln dates back to 2018 when she became a brand ambassador for the luxury carmaker. Last year, after returning from the Paris Olympics in August, Serena received the newly unveiled 2025 Lincoln Navigator. Packed with features like heated and ventilated seats and front-seat massage functions, it’s the ultimate ride for comfort and style. Sharing her excitement on Instagram, she wrote, “It’s here, and so am I,” adding, “I had to come check out the big debut of the all-new 2025 Lincoln Navigator, AKA my future ride.” For Serena—now a mother of two—the spacious SUV fits perfectly into her family and professional life.
Through her venture capital fund, Serena Ventures, and her beauty brand, Wyn Beauty, she continues to dominate in business and social media. Naturally, Serena rides her success in style—on January 27, she shared an epic Instagram reel featuring TikTok filmmaker Drex Lee. In the one-take shot, she stepped out of her $100K Lincoln Navigator, flashed a peace sign, and walked into her home. She captioned it, “Epic @lincoln 1 Shot with my trusty #Navigator ,” showcasing her flair for cinematic perfection.
Now with a new project brewing and Serena sharing moments from her time on the court, who’s to say what this legend will bring forth next? There’s always something cooking for Serena Williams!
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