Shedeur Sanders was one of the most talked-about prospects going into the 2025 NFL Draft. “I’m built for whatever today may bring,” Shedeur Sanders tweeted only hours before the NFL Draft officially began. After weeks of speculation and analysis about his draft prospects, he faced a cruel reminder that even at the top, nothing is sacred—not even a phone call. In the wake of this humiliation, the NFL has spoken out and promised to investigate the security lapse that allowed Sanders’ private NFL-only phone number to leak and be used in this distasteful prank.
According to Jonathan Jones (@jjones9), “Regarding the leaking of Shedeur Sanders’s private, NFL-only cell phone number being leaked that led to a cruel draft-day prank call, an NFL spokesman says, ‘We will look into the matter,’” with possible leads suggesting an insider leak from an individual associated with the NFL or one of its teams. Although it’s unclear if his number was also leaked through official channels. But the scary part is, this isn’t the first time it’s happening with a player. Cooper DeJean was the target of a prank call last year.
Regarding the leaking of Shedeur Sanders’s private, NFL-only cell phone number being leaked that led to a cruel draft-day prank call, an NFL spokesman says “We will look into the matter.”
— Jonathan Jones (@jjones9) April 27, 2025
All this drama started when Say Cheese! (@SaycheeseDGTL) shared a video on X of a guy pretending to be Mickey Loomis, the general manager of the New Orleans Saints, and prank-calling Shedeur Sanders. Sanders was informed that he would be chosen with the next pick, only to be told moments later that he’d have to wait. “Yeah. We have. It’s been a long wait, man. We’re gonna take you with our next pick right here, man. Hey, but you’re gonna have to wait a little bit longer, man. Sorry about that,” and then quickly hung up. Another guy can be seen shouting, “He bought it!” in the video.
The viral prank brought up major concerns about how Sanders’ private, NFL-issued phone number was compromised. It was only meant to be used for communication with league officials. Now that the NFL promises to get to the bottom of the situation, the question remains: How did Sanders’ phone number fall into the hands of those pranksters? What steps will the league take to prevent this from happening again? Who will be held responsible for the breach of security, and what consequences will follow for those responsible?
Jax Ulbrich and Shedeur Sanders: A prank, a leak, and the fallout
Jeff Ulbrich, the former head coach of the New York Jets and current defensive coordinator of the Atlanta Falcons, unexpectedly entered the story as the prank call took center stage in the news. There were rumours on X from College Transfer Portal (@CollegeFBPortal), “Rumor has it that Jax Ulbrich, son of Falcons DC Jeff Ulbrich, was behind the Shedeur Sanders prank call. This would explain how Sanders’ private number, meant only for NFL execs, got out.”
Given his father’s prominent NFL career and his own ties to the football world through family connections, Ulbrich’s involvement in the matter sparked questions. The fact that the one who yelled, “He bought it!” in the background of the film was Jax Ulbrich. He was seen on camera rejoicing with his friends over the prank’s success. Because of Jax Ulbrich’s participation, the situation became even more complicated as people started to question whether the leak was related to the league’s inner circles.
Even though Jeff Ulbrich’s name wasn’t associated with the practical joke. His son’s appearance in the video generated a lot of online speculation. The Ulbrich family’s association with the NFL only served to deepen the mystery. The leak of Sanders’ private number compromised his security. And led to the prank call that humiliated the young prospect during one of the most critical moments of his life.
The NFL is investigating the breach, and with high-profile figures like Jeff Ulbrich involved, the incident will likely continue to face intense scrutiny for both its ethical implications and its potential to spark broader concerns about privacy in the league.
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