If you were to get your hands on Sedona Prince’s middle-school journal, some of the first entries would read “UT full commitment,” “20 prospect letters by the beginning of ninth grade,” “be able to dunk” and “be loved by everyone.” Raised in Liberty Hill, an hour away from the University of Texas, it was a no-brainer she’d commit to the Longhorns. However, what earlier seemed like a dream would soon turn into a nightmare.
Right before she started her freshman year in 2018, Sedona broke her leg representing USA Basketball. With her personal insurance only paying a marginal sum of her bills, she turned to the University of Texas for her secondary coverage. They denied it, stating her injury occurred in a USA Basketball match and hence not their responsibility. Sedona felt betrayed and made the decision to transfer to Oregon, thus kick-starting a one-of-a-kind college basketball career spanning seven years.
Although she’s had her troubles with injuries, she’s never had any troubles taking on adversity. As a kid, Sedona would often be bullied by her teammates for being different, yet it was her that created a difference for thousands of students through her activism against amateurism in the NCAA. “I’m just blown away everyday by her strength,” Sedona’s mother, Tambra, said of her, “She wants to give people hope.”
What are Sedona Prince’s NIL deals as of 2025?
While we would be discussing the many NIL deals Sedona is a part of, her role in athletes across the NCAA being able to monetize their NIL (Names, Images and Likenesses) is groundbreaking. When a law firm noticed her unable to monetize her social media presence to pay off medical debt, they informed her that the NCAA’s NIL rules might violate antitrust laws. Thus began the most consequential trial in the fight to grant more economic rights to athletes.
Prince and another athlete, the swimmer Grant House, sued the N.C.A.A. and moved to have the suit recognized as a class action, demanding damages for lost television revenue and potential social-media earnings. In 2021, The Supreme Court unanimously ruled NCAA cannot impose caps on education-related benefits. When it’s finally done, the agreement will also allow colleges to directly pay their athletes, perhaps as early as next fall. It also includes millions in damages.
“This is an important day for college athletes since they all are now able to take advantage of name, image, and likeness opportunities,” NCAA President Mark Emmert said.
Sedona has been a part of over 20 NIL deals over the course of her college career. The deals include The Flying T Club, Wildfang, Frosted Flakes, Buick (brand ambassador), Door Dash, Crocs (shoes), Uninterrupted, Fortnite, Native, DIRECTV, MTV Pop Star, Taco Bell, Dick’s Sporting Goods, Parity Now, Home Chef, Power To The Patients, Quizlet and Champs X Eastbay.
Prince’s status as a high first-round pick and her strong social media presence are sure to increase her NIL value in the near future. She has been vocal in her activism against the lack of gender equity in the NCAA and identifies as an LGBTQIA+ ally. Her actions off the court have gained her much recognition and could impact her NIL as well.
Which high school did Sedona Prince attend?
The 6-foot-7-inch center was one of the most anticipated recruits of the 2018 signing class and was also ranked No. 8 on the ESPN Top 100. She made a name for herself at Liberty High where she started in all 154 career varsity games, amassing 2,759 points, 1,493 rebounds, 385 assists, 424 steals, and 924 blocked shots, and gained the status of a 5-star recruit. A skilled post player, a solid rim protector, and a big that likes to run in the transition. Sedona has consistently been one of the best centers in the country on and off the court, and I’m not referring to her legal victories when I say that.
In her senior year, she started in all 39 games and averaged 22.3 points, 8.2 rebounds, 2.4 assists, and 2.8 steals per game and was awarded the prestigious tag of a McDonald’s All-American.
Representing her nation, She won a Gold medal at the 2018 FIBA Americas U18 Championship and two Bronze medals at the 2016 FIBA U17 World Championship, and the 2015 FIBA Americas U16 Championship. Although she was one of the most sought-after prospects for multiple college programs, her affinity for Texas had tied her to the University of Texas since middle school and it was only after going to college that she accepted offers from programs such as Oregon and now TCU.
What is Sedona Prince’s net worth and salary?
While Sedona Prince’s net worth had been listed as approximately $2 Million in 2024, it is a number that has surely increased, especially given the changes in the NIL rules.
Although Sedona Prince’s NIL revolution allows players to earn through NIL deals, The NCAA does not allow teams to pay salaries to their players. A rule that is expected to be changed by the Fall of 2024. Hence, it is safe to assume Sedona currently does not receive a salary from TCU. She did, however, receive an annual compensation for content creation by Riff’s beverage company as well as equity.
The post Sedona Prince Net Worth, NIL Value, and High School Stats: Exploring TCU Star’s Earnings and Early Life appeared first on EssentiallySports.
