Conor McGregor has never been one to follow the beaten path. From the Octagon to the whiskey business, and now music? That’s right. The former UFC champ is making waves in the entertainment world, and this time, he’s betting big on a girl band!
In a video shared on his Instagram account, ‘The Notorious’ with his signature swagger introduced ‘Sweet Love’. The latest act to sign with his venture, ‘Greenback Records’. McGregor stated, “Ladies and gentlemen, an amazing day for Greenback Records. I’m super proud and excited to announce the signing of the biggest girl band since the Spice Girls. Introducing Sweet Love. ”
Flanked by the four fresh-faced singers, Venice, Honey, Jasmine, and Maya, Conor McGregor hyped up their arrival with all the energy of his iconic press conferences. He shared, “Over here, we have the beautiful Venice. We have the beautiful Honey. Gorgeous Jasmine. And gorgeous Maya. We have new music coming soon, real soon. Stay tuned and follow us on @sweet love. Let’s go sweet love. Let’s go Greenback Records. Sweet Love, to the top!”
For those unfamiliar with ‘Greenback Records’, McGregor co-founded the label in 2024 with music executives Richard Buck and Julian O’Brien. And while it may have flown under the radar for some, the label has already landed established stars like rapper Xzibit. With ‘Sweet Love’ now also in the mix, the reactions from the fans came flooding in, including a message from the Irishman’s longtime partner, Dee Devlin. Here’s a look at what the netizens had to say!
Conor McGregor takes aim at ‘The Spice Girls’ as fans and Dee Devlin stunned at his expanding empire
With a series of emojis, Dee Devlin’s support for Conor McGregor’s latest venture spoke volumes. A silent but clear stamp of approval.
“@deedevlin: ”
Jason ‘Mayhem’ Miller, former UFC and Strikeforce star and host of the iconic MTV reality show ‘Bully Beatdown’ took the opportunity to reference the ‘Spice Girls’ with a cheeky comment. The nostalgia of 90’s pop colliding with McGregor’s modern-day music ambitions? Sounds like a winning formula!
“@mayhemmiller: If I wanna be her lover, do I gotta get with her friends?”
Meanwhile, rapper and Greenback Records signee Xzibit gave the girls a warm welcome. The former host of ‘Pimp My Ride’ released his album ‘Kingmaker’ under McGregor’s label in October 2024. Now, with ‘Sweet Love’ in the mix, Greenback Records is stepping into the pop arena to make its mark in the industry.
“@xzibit: Yes! Congratulations @sweetlove welcome to the GBG!! Let’s make history!”
Other fans were left perplexed at the update. While McGregor’s ventures usually have a lot of hype owing to his star power, the signing of the girl band came as a surprise to fans still unaware of ‘The Notorious’s ever-growing empire.
“Conor wtf is going on”
So, does this mean the hopes of seeing the Irishman’s famed left hand inside the Octagon are over? To some fans, this latest move felt like another nail in the coffin of his fighting career. But does McGregor even need to fight anymore? According to UFC veteran Michael Bisping, “If there’s one person that knows how to keep himself relevant in the fight world, without actually fighting, it’s Conor McGregor.”
“Yeah he aint fighting again”
Still, some fans saw the bigger picture, seemingly intrigued by the group’s energy. Unlike many industry-assembled groups, these four women came together through sheer determination. According to a Q&A with CelebMix.com, lead singer Jasmine revealed, as a young teen, her mother approached Sweet Love’s now-manager, Blair, only to be told to “buy her a pony instead” because music was too tough to break into. But Jasmine refused to back down. She sent video after video, proving she was in it for the long haul. Eventually, Blair came around—and the rest is history.
“They definitely have the charisma. Waiting for that single!”
And then, of course, there was the businessman’s perspective. Whether it’s whiskey, BKFC fight promotions, or now, a girl group, Conor McGregor’s seemingly always one step ahead of the game.
“everybody mad he running his record label”
In conclusion, Conor McGregor’s latest move might have raised eyebrows, but one thing is clear—he’s not just playing the game; he’s changing it. Some fans may still be holding out hope for his UFC return, while others see this as the next step in his ever-evolving empire. But with ‘Sweet Love’ now under his wing and the music world watching, one question remains, will this be another knockout success for McGregor? Let us know your thoughts in the comments below!
The post “Sweet Love… Beautiful”- Dee Devlin Joins Fans as Conor McGregor Drops “Biggest Girl Band Since Spice Girls” appeared first on EssentiallySports.
