Texas A&M hired their new athletic director just last year in Trev Alberts, and less than a year has passed since he arrived. It seems now his hiring has started to pay dividends. The College Football Hall of Fame inducted AD has just pulled off something that will now give Mike Elko the boost he needs. But what exactly is it?
Well, Texas A&M had their personal TV deal apart from the SEC one that gave them $18 million per year. The deal was set to expire this year, and so the gates of financial prosperity had just opened. Banking quickly on the opportunity, Trev Alberts and Texas A&M have now signed a new multi-media rights space deal that will run for 15 years and guarantee them $515 million over its course. So, what does this mean?
That essentially means almost a two-fold increase in the college’s athletic departments’ revenue at $34 million per year. This deal, when finalized, will be the biggest deal in college athletics of the current era. Playfly Sports, who have made the deal, will now execute NIL for the college as a part of their ‘Dynamic Custom Strategy.’ And if this news couldn’t be more joyful, there’s the cherry on top.
Texas A&M Aggies is also one of the select few programs on the radar of NBA legend Kobe Bryant’s nephew, Jett Washington. The 6-foot-5, 200-pound athlete plays as a safety, although he is quite dynamic in various aspects. He is currently ranked number 1 in both ON3’s and 247 Sports’ rankings in the safety position for the 2026 class. The four-star athlete will provide the competitive edge and glamour to the Aggies’ already elite program. Who wouldn’t tune in for an Aggies’ game to have a look at ‘the’ Kobe Bryant’s nephew, right?
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