Conor McGregor has never been one to play by the rules. Whether inside the Octagon or in the business world, ‘The Notorious’ moves at his own pace. And now, his latest venture is shaking up an entirely new battleground—the $28.6 billion music industry.
From whiskey to the BKFC (Bare Knuckle Fighting Championship), he’s turned his name into a juggernaut. But music? That’s a different kind of fight. With the launch of his record label, ‘Greenback Records’, the Irishman isn’t just breaking into the industry, he’s aiming to leave it in the dust!
McGregor had already teased his music ambitions in July 2024 when he boldly declared, “The Notorious Thug Era has begun.” The announcement? A partnership with one of the most iconic rap groups of all time, Bone Thugs-N-Harmony.
Known for their rapid-fire flow and melodic hooks, the Cleveland-based group ruled the airwaves in the ‘90s with hits like “Thuggish Ruggish Bone” and “East 1999″. Now, decades later, they’ve found themselves aligned with one of the most outspoken figures in combat sports history.
As such, ‘The Notorious’ recently shared a video of Bone Thugs-N-Harmony in the studio, adding a fiery caption that left no room for subtlety. McGregor shared on his Instagram story, “F—- smoke these p—- with this one, my thugs, this one is personal.” Followed by a barrage of hashtags that read, “#becausewhothef—- #blasthemandsmokethemandwedontgivea—-howyouburythem #bonethugs #harmony #greenbackrecords”
The message was clear. This wasn’t just another business deal. McGregor had his sights set on making an impact. One that wouldn’t go unnoticed in an industry often accused of exploiting its artists.
Then came another flex as McGregor further shared a story with the caption, “I make so much money you can swim in it,”
Since its launch, the label has been making strategic moves, releasing music that blends mainstream appeal with a focus on artist freedom. One of its recent releases, “Unsure” by Zack Telander and The High Kings, received praise from fans and industry insiders alike. The track showcased McGregor’s willingness to back talent beyond traditional hip-hop, proving that Greenback Records is more than just a single-genre endeavor.
And if the numbers are anything to go by, Conor McGregor’s timing couldn’t be better. The music industry has been on an unprecedented growth streak, with revenues climbing every year for nearly a decade.
According to the International Federation of the Phonographic Industry’s (IFPI) Global Music Report, in 2023 alone, global music sales hit $28.6 billion, marking a 10% increase from the previous year. In fact, with the signing of a British girl band, ‘The Notorious’ is aiming for records set by pop icons like The Spice Girls too!
Conor McGregor’s battle with the music industry heats up with the signing of ‘Sweet Love’
The Irish MMA icon’s foray into the world of music isn’t just limited to hip-hop and bringing back iconic groups from the previous generation. Conor McGregor is aiming to blaze his own way forward. The latest addition to Greenback Records? A British girl band called ‘Sweet Love’.
In a social media announcement, McGregor stated, “Ladies and Gentleman, an amazing day for Green Back Records. I’m super proudly excited to announce the signing of the biggest girl band since the Spice Girls, introducing Sweet Love”
The 36-year-old didn’t stop there. He personally introduced each of the group’s four members, Venice, Honey, Jasmine, and Maya before exclaiming, “Let’s go, Sweet Love! Let’s go, Greenback Records! Sweet Love to the top!”
But the comparison to ‘The Spice Girls’? It’s a bold challenge. ‘The Spice Girls’ weren’t just a pop sensation; they were a global force, selling nearly 100 million albums and leaving a cultural impact that still resonates. If Sweet Love can follow in their footsteps, Greenback Records could be on the brink of something massive.
Yet, if history tells us anything, it’s that doubting ‘The Notorious’ is a risky bet. Sweet Love is just the beginning. With Bone Thugs-N-Harmony in the studio, hip-hop releases gaining traction, and a $28.6 billion industry ripe for disruption, McGregor is making it clear. He’s not just here to take part. He’s here to take over!
What do you think of ‘The Notorious’ turning into a music mogul? Does this mark the end of his fighting career? Let us know in the comments below!
The post “This One Is Personal”- Conor McGregor Drops a Bomb on $28.6B Industry as ‘Greenback Records’ Gets Hyped Up appeared first on EssentiallySports.
