“4th-and-goal-with-the-game-on-the-line, big?” That’s the vibe Garage Beer just dropped on Instagram. With a cryptic but exciting announcement on May 28, 2025, Garage Beer, the crisp, no-frills lager co-owned by NFL legends Jason Kelce and Travis Kelce, sent the football world into a frenzy: they are in the “very advanced stages” of acquiring a significant ownership stake in a professional football team.
No names, cities, or even the parking lot situation were disclosed in the post. But it had the cheeky caption, “For immediate release.” However, one thing was promised: real football. Tailgates, helmets, touchdowns, and, of course, cold beer. In keeping with its trademark everyman humor, the brand teased, “While we can’t share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football.”
The move places the Kelce brothers as the next big player-turned-owners in the sports industry. And it follows closely behind Tom Brady’s own well-publicized NFL ownership play of the Raiders. Industry insiders claim that NFL franchises and other pro leagues’ valuations have soared. Some are estimated to be valued at over $6 billion. This makes the decision not only strategic but also generational.
The shift from beer to football seems oddly natural, especially with the Kelce brothers at the forefront. “This bold, somewhat mysterious move aligns perfectly with Garage Beer’s identity: deeply rooted in football culture, loved by fans who prefer their beer cold and their Sundays (and Mondays, and Thursdays, and sometimes Saturdays) filled with gridiron action.” Jason and Travis have dedicated their professional lives to football. And now they are bringing that enthusiasm to ownership by combining Sunday blitzes and beers in the most Kelce-way imaginable. “With Jason and Travis Kelce at the helm, two guys who know a thing or two about football and a whole lot about beer, this move just… makes sense.”
The team’s identity stays hidden for now. But what’s sure? More details will be shared shortly, “Like what team it is, where it plays, and how many Garage Beers will be in the stadium fridge — will be shared in the coming few days. Probably. Maybe. Definitely.”
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